REVIEWS.io is a 3rd party app that can help you to collect company and product reviews that can be carried over to Ads, Rich Snippets, and Google Shopping, and contribute towards Google Seller Ratings. Reviews can be left by verified customers through automated email and SMS invitations. With Omnisend <> Reviews.io integration, when a review is submitted on Reviews.io, the review data will be sent to Omnisend as custom fields, so you can use them to segment your customers and launch email campaigns in Omnisend.
Contents
Setup Process
Step 1. Create an API Key. In Omnisend, go to → Apps → Search for "Reviews.io" → Click on "Connect Now" → Copy an API Key.
Step 2. Add the 'Integrations' step to your Reviews.io workflow(s). If you don't have one, you'll need to create it first. Drag&drop the 'Integrations' block to your workflow.
Step 3. Select the Omnisend integration out of the other options and paste your Omnisend API key.
Step 4. In Omnisend, check the box that all the steps are done and confirm the changes.
Once the integration is enabled, custom events will be created in your Omnisend account that you'll be able to use to send follow-up emails after each review.
What data is passed to Omnisend
ReviewsIOReview - User wrote a company review
ReviewsIONegativeReview - User wrote a negative company review
ReviewsIOPositiveReview - User wrote a positive company review
ReviewsIOProductReview - User wrote a product review
ReviewsIONegativeProductReview - User wrote a negative product review
ReviewsIOPositiveProductReview - User wrote a positive product review
ReviewsIOInfluencer - User has more than 3,000 followers on Instagram
ReviewsIOPhoto - Any Photo Reviews
ReviewsIOVideo - Any Video Reviews
Review Request Link
To send the review request using your Omnisend automations, insert the following link in your Order follow-up email:
https://www.reviews.io/store/landing_new_review?store=YOURSTOREURLHERE&user=[[contact.first_name]]&email=[[contact.email]]&type=company&order_id=[[event.raw.order_number]]
YOURSTOREURLHERE should be your full Shopify URL without myshopify.com part at the end of it, e.g. omnisend.myshopify.com would be OMNISEND.
Also, to edit the default design of the Review Request page, proceed to your Reviews.io account. Select the 'Collection' section in the left menu and open the 'Collector page' editor:
Note! Make sure to add a delay before sending a Review Request email after the order has been shipped (fulfilled). So, your customers will have enough time to use the product before giving it the evaluation.
