Opinew is a platform that can help you create user-generated content to build strong social proof & trusted online business in order to maximize your conversion rate potential. Opinew aims to match the design with feature-rich customer engagement to import reviews & boost your Shopify store.
Benefits
Quickly populate your store with reviews from Amazon, AliExpress, and eBay in 1-click.
Collect and display reviews from happy clients with powerful email & SMS marketing automation tools to send review requests.
Display UGC with beautiful on-site review widgets to convert more visitors into buyers.
Our integration with Opinew will allow you to create custom automation workflows for sending review requests.
Setup Process
Step 1. In Omnisend, go to Apps → search for Opinew → click Connect now → Copy API key.
Step 2. Open your Opinew account and go to Extra and Integrations → Integrations.
Step 3. Input your API Key, and click Connect Omnisend. Enter your API key in the Opinew Omnisend integration, then click the Save button.
Step 4. In Omnisend, check the box "I have completed all steps" and click Confirm.
Once this is done, you'll get a Success message, and Opinew will be among your connected apps in the Omnisend App market.
What Data is Passed to Omnisend
If you now go to Store settings → API → Custom events, you’ll see the new custom events: Customer left a review on Opinew, and Customer is eligible for Opinew Review Request.
That means the integration is successful, and you will be able to use it for creating automation workflows for customers who left a review on Opinew and for Sending Review Requests.
These properties are sent to Omnisend, along with the Customer being eligible for the Opinew Review Request custom event.
Note: 'Customer_name' property passes the customer's full name, while 'name' passes the first name only. So, choose which one you want to use in your email.
These properties are sent to Omnisend along with the Customer who left a review on the Opinew custom event :
💬 Learn more: Create & Manage Custom Events in Omnisend.
Create an Automation with Opinew Custom Events
You can create custom Automation workflows based on the custom events synced from Opinew.
Go to Automation → Create workflow → Create from scratch → select one of the Opinew custom events as a trigger → add an Email block to your workflow → click Edit Content to design your email.
To add the properties passed along with the custom event to your email body, click the personalization button → Custom event → select the property you want to add.
💡 You can set a time delay for the email. Just drag and drop the ‘Delay’ block and set the time you want.
Finally, click Start workflow once ready.
That’s it! The review request or follow-up to review email will be sent to users.
Questions? Get in touch with our Support Team anytime through the in-app chat or by emailing [email protected].









