Integration with Opinew
Ira avatar
Written by Ira
Updated over a week ago

Opinew is a platform that can help you to create User Generated Content to build strong social proof & trusted online business in order to maximize your conversion rate potential. Opinew aims to match the design with feature-rich customer engagement to import reviews & boost your Shopify store.



  • Quickly populate your store with reviews from Amazon, AliExpress, and eBay in 1-click.

  • Collect and display reviews from happy clients with powerful email & SMS marketing automation tools to send review requests.

  • Display UGC with beautiful on-site review widgets to convert more visitors into buyers.

Our integration with Opinew will allow you to create custom automation workflows for sending review requests.

Setup process

1. Open your Omnisend account and click on your brand name in the top right corner -> open Apps tab:

2. Find the Opinew app and click the 'Connect now' button.

You'll be redirected to the page with all steps you need to take to complete the integration:

Keep this one open and start with creating an API key to enable the Opinew integration. To create API key go to Store settings ➡️ Integrations & API ➡️ API Keys ➡️ Create API Key

Then open your Opinew account and go to Extra and Integrations -> Integrations

Input your API Key, and click on the "Connect Omnisend" button. Place your key in the Opinew Omnisend integration and finally click on the Save button.

Get back to Omnisend and confirm that all the steps were completed:

Once, this is done, you'll get a Success message and Opinew will be among your connected apps in the Omnisend App market.

What Data is Passed to Omnisend

If you now go to your Custom events section, you’ll see the new custom events, Customer left a review on Opinew and Customer is eligible for Opinew Review Request. That means the integration is successful, and you will be able to use it for creating automation workflows for customers who left a review on Opinew and Sending Review Requests. Click on Custom events and both custom events will show up.

These properties are sent to Omnisend along with Customer is eligible for Opinew Review Request custom event:

Note! 'Customer_name' property passed customer's full name, while 'name' passes the first name only. So, choose which one you want to use in your email.

These properties are sent to Omnisend along with Customer left a review on Opinew custom event :

To create automation workflows based on these events, head to your Omnisend dashboard and go to Automation, then click New workflow.

Then click on Create Custom Workflow.

The following page will show up. This is where you will create the email template for the flow. The email will be automatically sent to the user if it’s eligible. In order to do that, click on Trigger.

After that in the dropdown menu select Customer is eligible for Opinew review request or Customer left a review on Opinew trigger:

Then add an Email block to your workflow:

Click on the Email element you just dropped, fill in the required fields and then click on Edit Content.

The email builder will show up. Design your email the way you want.

To add the properties passed along with the custom event, just click on the personalization button ➡️ Custom event ➡️ select the property you want to add.

You can set a time delay for the email. Just drag and drop the ‘Delay’ block and set the time you want. Then press ‘Update’.

Finally, click on Start workflow.

That’s it! The review request or follow-up to review email will be sent to users.

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