The customer lifecycle refers to the series of steps that a customer takes when considering, purchasing, using, and remaining loyal to a product or service, beginning at the moment you capture the attention of a potential customer.
It is critical for businesses to manage and maintain the customer lifecycle to remain competitive in today's market. Understanding the customer lifecycle can help your company maximize revenue for each potential and current customer.
Customer retention is critical for any ecommerce merchant looking to build a sustainable ecommerce business, where customers shop frequently and engage with your brand regularly. Determining when and which customers should be re-engaged has always been a question that required a significant amount of data calculations and manual work. However, with Omnisend, it's a different story.
With our Customer Breakdown by Lifecycle Stages, you can easily identify who and why needs to be re-engaged, allowing you to focus your efforts on retaining your most valuable customers and encouraging them to return for more orders.
Omnisend dynamically assigns a lifecycle stage to each customer based on their historical shopping frequency, recency, and spend. For example, you'll know which shoppers have high repeat purchase potential, who needs a little extra nurturing, and who is your true champion. You can use these lifecycle stages as stand-alone filters for segment creation, or combine them with additional rules to further narrow your audience. From there, it's straightforward to prioritize developing unique reactivation campaigns and automations to sustain your growing return customer share.
Here are all Omnisend features that can help you improve your customer lifecycle management and make your email marketing strategies relevant: