Companies that understand their consumers can provide more personalized, relevant content, and that's what our customer breakdown is for. Once you are aware of your customers' preferences, you can accurately predict their future demands and tailor your marketing efforts accordingly.
You can find the overall stats of your business and customers' lifecycle stage map by navigating to your Audience tab → Customer Breakdown.
You will be able to view data from the past 365 days, including the average order value, the percentage of returning customers, and the total number of customers.
Note! We remove so-called 'outliers' from the report when calculating the average order value or average time between repeat orders, which makes our data and customer classification more accurate.
For example, suppose the trending average order value for your store is around $100, and a customer places an order of $1000. In that case, the order will not be taken into account when calculating the average order value.
If you notice an average number of days between orders placed in your store, consider creating a post-purchase order follow-up email with an incentive offer for your customers after this period.
You need to go to the Automations tab → Create workflow → pick post-purchase type of flows and Order follow-up email:
Then you can use your average number of days between orders as a delay and offer a discount for a new order to drive more revenue:
Analyzing the breakdown report and applying the right marketing strategy will increase your opens and improve your conversion rates without requiring you to invest in new marketing solutions.