Customer lifetime value (CLV) represents the total value a customer brings to a company throughout their entire customer journey. Growing the value of existing customers is a key marketing strategy because it costs less to keep your loyal customers than it does to acquire new ones.

To track an individual customer's potential, open their contact profile in Omnisend Audience and check Customer Lifetime Value data.

You can see the revenue metric, which shows how much revenue this customer has brought you. The placed orders reveal how many orders this client has placed, and the revenue per placed order shows the average amount this user has spent on each order that they have placed.

The predicted customer lifetime value pictures the customer's future revenue. This metric is calculated for each brand individually, based on the metrics of other customers. Please note that to view CLV statistics for a customer, they must have placed at least one order.

​Note! It's not possible to segment by CLV statistics for now, but we plan to add this option soon. Currently, you can use Lifecycle stage segmentation and segment based on average order value. 

Is it possible to export CLV stats?

Unfortunately, it's not possible to export the CLV data yet.

Will my orders, which have been authorized, refunded, voided, or canceled, show up in the CLV report?

No, only orders with paid and partially paid payment statuses are counted in the CLV report.