Brand Assets Management

Brand assets are elements that make your brand identity unique and recognizable. With Brand assets, you can set the brand's default logos, colors, social links, and fonts. Once added, we'll automatically apply your brand assets to emails that support them.

You set up your Brand Assets by accessing Store settings in the bottom left corner → Brand Assets. Here, you can manage brand assets: set logos, colors, social links, and fonts. Click Manage Brand Assets to update your store assets.

If you wish to set up your assets manually, you can still do it. To add your brand's logo, click on Select File → Pick up the Logo file in the Image library. You can either Select it from the computer or Use the image from the URL.

Once added, you can always replace your logo with an updated version or remove it.

Pick up your brand's Accent, Dark and Light colors that will be automatically applied in all email templates. You can pick from some of the default colors by clicking on the color icon.

Click on the plus icon to add your own color from the color palette → pick the color you need or type in hex → click Add color.

You can also type in the hex color value next to each color field 💡

Here, you can set up the default font for Headings and Paragraph & Footnote text fields. All content blocks that have text fields will apply the selected font automatically.

Want to use your brand's unique font in Forms? Follow these simple steps to upload a custom font to Omnisend.

Step 1. Under Fonts, click the drop-down menu to view available fonts. You'll see a list of system and web fonts, plus a button labeled Manage Fonts. Click Manage Fonts.

Step 2. Upload Your Font. A popup window will appear. Drag and drop your font file here, or click to browse your computer.

Step 3. Confirm and Add Font. After uploading, confirm your rights and click Add Font. You’ll see your uploaded font listed below the upload area.

Step 4. Set a Fallback Font. Choose a fallback font (for inboxes that don’t support custom fonts). Click Finish to complete the process. Click Save Brand Assets. 

All done! A confirmation message will appear. Your new font will now show up under Brand Fonts and can be used in the Form Builder.

Add your social links by clicking Add social link → Select the needed social network from the dropdown menu → Paste or type in a link to your social media page.

The social platforms list includes:

Once you select all assets, click Save Brand Assets to finalize the results.

You will be able to update your brand assets anytime directly from the Store settings tab.

Click Manage Brand Assets to import the brand assets directly from your store and update your current branding or manually set them up.

Once you save your Brand Assets, you can navigate to creating an email campaign or automation with all the assets automatically applied.

When selecting any template from the Template library, you'll see the brand's colors, fonts, and logo applied automatically.

Applying brand identity assets to each email you send will help you brand your products successfully. All emails will have a distinct look and style, create an emotional response, and make it clear to the recipient what your company offers. Great marketing is impossible without proper branding 😉.

If I want to apply changes to a single email or form template, do I use brand assets?

Brand assets are applied to all your Email and Form templates. If you need to apply changes to a single template, you should edit that template only; all the other templates will keep the brand assets applied as set in Store Settings.