Skip to main content
Omnisend Email Builder

Learn how to create branded emails with Email Builder

Ira avatar
Written by Ira
Updated over a week ago

In Email Marketing, email is the primary channel to communicate with your audience; therefore, emails must have a compelling look and design and reflect your brand's style.

Don't worry if the design isn't really your thing. With our Email Builder, you can create attractive emails and manage effective email marketing campaigns and automations.

In this article, you will learn about our Email Builder, how to access it, and what features are available.


Before you begin

Focus on content

Configure once - use forever! We automatically fetch and apply your logo, text, and button colors whenever you create your email. Read more about Brand assets in the dedicated guide.

We wanted to give you the freedom to create any content you want. We did this by providing more layout options to create emails with multiple columns where you can easily drag and drop items. Do you want two images on the right and text on the left? Or just text? Or draw attention to a product with a big picture and text below it? You can do all of these things; try it out!


Once you create a new email, you'll access our mobile-first email templates. This means that your emails will look even better on mobile devices. Browse through them or filter by the goal to select the one that fits your needs for your email.

We also have a plain text email for writing a friendly "from the founder "type of email. An HTML email is intended to add your custom code by adding your email's HTML body.

Start building your email

Once you pick a template, the system will take you to the Builder. On the right side, you can see Email settings that will help you style your email.

Here you can change the Width of the email and adjust Theme settings, including background and canvas colors in the Colors menu and button style in the Buttons menu.

Design your email

Start with adding a layout to the email. Choose from an extensive pre-made layout library with many content options that allow you to create your email structure.

Click the 'Quick add' left side of your email to add a layout. You can choose all the different types of layouts that you want. Drag it to the place where you want to have it added.

Once you select the section layout, you can adjust the paddings and background color in the menu on the right.

To add a new item to the layout that you've created, open the Quick add menu and drag it to the section where you want to add it:

To move, delete or save the layout, use the controls on the left side. Use the controls on the right side to move, delete, or save a specific item.

You can leave some items empty, and the Builder will respect that space to create more focused and intricate layouts.

πŸ’‘ Check this guide to find out what Items can be used in the Email Builder.

Undo/Redo button

You can also redo/undo the changes you made in the Email Builder using the buttons in the top right corner. There are unlimited undo steps, so you can get to the beginning of designing with the possibility of starting from scratch.

Note! Reloading the page restarts the feature, so undo history will be lost.

Save your design

You can save the email templates you create using the Email Builder for future use. When you're finished editing the email and wish to keep it as a template, click the little arrow in the top right corner and select the Save as template option.

You will see a popup window with two options:

  • You can save your template as a new one;

  • You can update one of your existing saved templates with the current design;

    Once you save the template, you will see a message indicating that your template was saved successfully:

Important! Once you create a campaign or automation, saved templates built with Email Builder will be available under Saved Templates.

You can also save the whole layout or a single item and use it multiple times in various emails. Simply click on the Save icon on the left side to save the entire layout or on the right side to save an item, and next time you need to use them - find them in the Library.

Visibility settings

You may want to show a specific item for mobile or desktop users. To limit the visibility, click on the item you'd like to change the visibility for and choose the Layout tab.

Scroll down to Display settings β†’ Choose which devices should show the item selected. You can show it to:

  • all devices;

  • mobile devices only;

  • desktop devices only.


Is it possible to render emails built in the Email Builder without issues on Dark Mode devices?

Designing for Dark Mode can be challenging because email providers such as Gmail and Outlook, and email applications like Apple Mail and Android apps, all handle Dark Mode differently. Some email clients will invert colors, while others will simply change all colors to darker tones.

You can read more about this here: The Ultimate Guide to Dark Mode for Email Marketers.

Have any questions? Contact our Support team at [email protected].

Did this answer your question?