Product Recommender Item

Learn how to include product recommendations in your emails

Ira avatar
Written by Ira
Updated over a week ago

Include your best-selling or newest products in your campaigns and automations with the Product Recommender Item.

This article will teach you how to automatically put your best sellers or newest products into your email's content.


Before you begin

  • Product Recommender is available for Omnisend users with Shopify, Bigcommerce, Magento, Woocommerce, or API integration;

  • Product Recommender is available on all the Omnisend pricing plans.

About Product Recommender

Product Recommender automatically pulls up to 8 products from your store β€” images, titles, descriptions, prices, and links to the product. You get to decide what information should be included in the email content. This Item is refreshed every hour to ensure the latest information is pulled from your store.

To include the most recent information from your store, recommended products are pulled at the last moment before the email is sent. Therefore, products do not appear in the email builder itself and email preview, but they are automatically added to the email content when sent to the recipient. So, if you want to see how the products will look like when an email is sent to the client, you can send a test email to yourself:

Note! Email Campaign test emails include actual recommended products. However, if you send a test email from automation, the Product Recommender will show blank products, as in the preview. So, to see what the products look like in an automation email, you'll need to trigger workflow with your own email address and receive an actual email, not a test one.

To start using Product Recommender, head to either of your emails β€” a new campaign or a separate email in your automation workflows.

Once you see content, drag and drop the Product Recommender from the Quick Add sidebar to your email content.

Once you have your Item in place, you can start editing it.

Item settings

You can start editing the Product Recommender by selecting the number of products you want to show.

A single Item can hold up to 8 products. Please note that if you need more than eight products displayed in a single email, you must drag and drop more Product Listing Items to your email content.

Move the toggle or type in the number of products you want to show. You can also choose to show products Side by side, in a single column.

With the Columns option selected, you can choose how many columns of products should be displayed in the email. The maximum number of columns is 4 to make sure your customers will see products even on small screens.

It's important to note that only up to 2 columns can be displayed on the phone screens. You can check this by previewing the email. As a result, all products will be grouped by 2 in a single row.

Once you select the number of products and columns to be shown, you can choose the type of the products. There are two categories to choose from Best sellers or the Newest products.

If you select to show Best Sellers, the Item will pull products sold the most in your store in the last nine months. Your store needs to have data on recent orders for this setting to work.

If you select to show Newest Products, the Item will pull recently added products to your store. Product Recommender acts upon the date when the product was published, not updated.

Personalized recommendations

In Automations, you will have one more type to select - 'Personalized recommendations.' It pulls products based on order history data.

If the customer doesn't have any orders, you can select the best-selling or newest products to be shown as a fallback.

Use this type to show you more relevant products for your post-purchase or win-back automations. You don't need to pick items for Cross-sell and Upsell automations manually. You can add Personalized Recommendations and make more sales while bringing real value to your customers.

Note! The same product will not be recommended again if the customer has purchased it within the last 365 days.

Once you've selected the type of your Product Recommender products, you can edit the content that should be shown. You can automatically choose the information you want to pull for each product (image, name, description, price, button that links to product).

After selecting product details, you can select to show products that are out of stock in your emails.

To limit the visibility of the Product Recommender, choose which devices should show the Item selected. You can show it to users viewing your email from:

  • all devices;

  • mobile devices only;

  • desktop devices only.

Then, you can edit the conditions of the item, and decide who should see this content block by selecting and applying conditional rules to target your contacts.

Manage paddings by typing in the ones that work best for your email style.

Lastly, you can define the Item's primary colors. You can select text and background color for the Product Recommender.

Click on the plus icon to add your color from the color palette -> pick the color you need or type in hex, -> click Add color.

You can also type in the hex color value next to each color field.

That's it; your Product Recommender is all set! It will be saved in real-time automatically as you edit it πŸš€


Can I exclude products I don't want to show in the Product Recommender?

We don't offer "exclude products" functionality yet, but we hope to introduce it in future versions.

Can I use multiple Product Recommender Items in a single email?

Absolutely! You can multiple items to a single email. What's more, different types of product recommendations can be added, including best sellers, newest items, and personalized recommendations.

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