Using Product Listing, you can easily add products from your online store directly to your emails. Everything, including the product's image, description, price, and link to the product, will be added automatically.
Before You Begin
Product Listing can be used in both Email Campaigns and Automation workflows.
Product Listing is available for Omnisend users with Shopify, Bigcommerce, Magento, Woocommerce, or API integration.
For Shopify and Bigcommerce multilingual websites, the Product Listing item will display both the product descriptions and URLs in the site's default language.
If your store is integrated via API, you will need to add our front-end snippets before you can start using Product Listing. Check our Developers' guidance for details.
It is available on all the Omnisend pricing plans.
Using Product Listing
The Product Listing feature seamlessly adds up to 12 products from your store, including images, titles, descriptions, prices, and direct links to the products. You can select which specific product information you want to display.
To use the Product Listing in your campaigns or automation workflows, follow these steps:
Create or Open a Campaign. Create a new campaign or select a specific email within your automation workflow.
Add Product Listing:
Once your email is open, locate the predefined Product Listing option in the left sidebar.
Drag and drop it into your email content. There are three listing options available, each showcasing a different number of products.
If you prefer to start from scratch, you can access the Product Listing from the Quick Add menu in the same sidebar.
After adding the Product Listing, you can easily modify the number of products displayed to fit your needs.
Item Settings
Once you add a Product Listing to your email, you can select which products from your store to include in the email.
For this open Product listing tab, click on the item → Click Pick products from the store.
A single Product Listing can show up to 12 products. You can choose from both in-stock and out-of-stock items, as well as browse through all the product categories available to you.
Please note that if you need to display more than 12 products in a single item, you will need to drag and drop additional Product Listing Items into your email content. To adjust the number of products shown, you can move the toggle or type in your desired quantity.
Once products are added, you can re-arrange them by using the drag-and-drop option on the right menu.
Note! Depending on your store currency, the currency symbol will have different placement when products are added using the 'Pick products from store' feature (e.g., CAD will be added after the price is - 100$ and USD before - $100). If you don't like automatic placement, you'll need to adjust the price manually for each product in the Product Listing item (e.g., move the CAD sign to be before the price - $100 instead of 100$).
You can also differentiate between the old and new prices with just one click. You can also add or remove all old prices by marking a checkbox and changing the color only for old prices.
Note! For Shopify stores, we automatically pull product links on the myshopify.com domain when you add a product using the Product Listing Item. However, you shouldn't worry because Shopify takes care of the redirection automatically. So, once the button is clicked, customers will be taken to your store on a custom domain.
Product Picker
You can also pick products directly from your website and have them added to the email content. Once you click the "Add products directly from store" button, you'll be brought to the store with a small Product Picker tool displayed in the right corner of the screen.
Then go to the page of the product you want to add and click on the "+" button. To add more products, go to another product page and repeat. Read more about Product Picker in a dedicated guide.
You can choose the details you want to include in the email, in addition to the number of products. The product image, name, description, price, and button linking to the product page will be added automatically from your website.
The product listing can be split into 3 fully customizable sections and can be adjusted manually from your side. Those are Image, Text, and Button Settings. By selecting separate parts of the item, you can edit the image, text, and button accordingly.
Here is the list of settings that can be edited for each part of the Item:
Image: image (replace/remove), remove image padding, alt text, link (automatically links to the product page), alignment;
Text: text style, font, font size, line height, color, etc.;
Button: button text, link (automatically links to the product page), style, alignment.
Note: To access more color options, click on the + sign. There, you can type in the hex color code and select any color you like using the color picker.
FAQ
What's an alt text for a Product image?
Consider it the backup text that explains what your image is for individuals whose browsers block or disable images by default.
Buttons look small; can I make them any bigger?
You can choose full button alignment to show buttons fully below your product.
