Promotional popups display sales, discounts, free shipping offers, or announcements without requiring email signup. Use them to drive urgency for time-sensitive campaigns or new product launches.
💡 Key difference: Promotional popups focus on messaging (offers, news), not list growth. For a full comparison of forms use cases, see Signup Forms: Use Cases.
When to Use Promotional Popups
Use promotional popups when you want to promote sales, free shipping, new products, or upsells without requiring email signup. Examples:
Site-wide sales ("50% Off Everything – Today Only").
Free shipping thresholds ("Free Shipping Over $50").
New product launches or restocks.
Cross-sell campaigns ("Complete Your Look – Add Accessories").
When NOT to use them:
If your goal is to grow your email list → use a Signup Popup.
If you want to offer a discount in exchange for signup → use a Signup Popup with Wheel of Fortune or a discount incentive
💡 For more strategies, see Signup Forms: Use Cases.
Setup Process
Step 1. Go to Forms → Create form → Goal → Promote special offers → Pick a template.
Step 2. Customize your popup:
Items: Add text, buttons, images, countdown timers, or input fields.
Layouts: Choose single-column, split, or full-width.
Theme: Adjust colors, fonts, and close button style.
💡 Tip: Use countdown timers for flash sales or limited-time offers to create urgency.
Step 3. Configure Behavior Settings to control when, where, and how often your popup appears. For promotional popups, consider:
Display triggers: Set when the popup appears – after 2+ page visits, 10 seconds on page, 50% scroll depth, or on exit intent (desktop and mobile).
Targeting: Control where and to whom it appears – show to all visitors, exclude existing contacts, display only on specific URLs (e.g., sale pages, UTM campaigns), or target out-of-stock product pages.
Frequency: Prevent popup fatigue by setting how often it reappears – after 1 day, 3 days, or never if dismissed. Turn off Frequency to show on every visit (not recommended).
💡 For detailed setup guides, see:
Step 4. Click Enable to make it live or Save and Close to save as a draft.
Add Effective CTAs for Promotional Popups
Your call-to-action determines whether visitors click through. Best practices:
Use action verbs: "Shop Now," "Claim Offer," "View Collection"
Match the offer: "Get Free Shipping" (not generic "Learn More")
Test short vs. long CTAs: "Shop Sale" vs. "Shop 50% Off Everything
Examples:
Offer | Weak CTA | Strong CTA |
Flash sale | Learn More | Shop 50% Off |
Free shipping | Click Here | Get Free Shipping |
New collection | See Products | View New Arrivals |
Add an Input Field to Collect Emails (Optional)
Promotional popups don't require email signup by default. But you can add an input field if you want to:
Go to Items → drag Email item into your layout.
Connect the popup to a Welcome Automation to send a discount code after signup.
Example: "Get 15% Off – Enter Your Email"
💡 Why add email collection? Convert browsers into subscribers while promoting your offer.
FAQ
Can I collect emails with a promotional popup?
Yes. Add an Email item from the Items menu. The popup will then work like a signup form.
Can I use Wheel of Fortune in a promotional popup?
Yes, that is possible. Learn more: Popup Form: Add Wheel of Fortune.
What's the difference between a promotional popup and a signup popup?
Promotional popups = Message-focused (sales, offers, announcements).
Signup popups = List-building (email collection, welcome discounts).
Can I A/B test promotional popups?
Yes. Use the A/B Test feature in Behavior Settings to test variations. Learn more: A/B Testing Forms.
How do I avoid annoying mobile visitors?
Delay popups by 10 seconds, use exit intent sparingly, and keep copy concise.
Have other questions? Feel free to contact our Support Team at [email protected] or via in-app chat.