The Shopify Combined Discounts feature allows users to combine Omnisend-generated discounts in email and SMS automations and email campaigns with Shopify order, product, or shipping discounts. This integration provides a seamless way to offer stacked discounts to customers, enhancing both user experience and conversion rates.
Benefits
Greater Customer Satisfaction. More flexible and seamless discount application leads to a better shopping experience.
Higher Conversion Rates. The enhanced ability to use multiple discounts can lead to higher sales and conversions, especially for new customers who avail themselves of welcome discounts.
Possible Use Cases
Newsletter Sign-Up. Offering 10% off for newsletter sign-ups that can be combined with existing product discounts to provide more compelling offers.
Upsell Offers. Applying a 10% discount for signing up to the newsletter combined with a reduced price upsell offer.
More examples of possible discount combinations can be found in this Shopify guide.
How to Use
Step 1. Access the Feature.
Navigate to the automations or campaigns builder within Omnisend.
Use the discount block within the builder.
Combinated discounts work for both Emails (Campaigns and Automations) and SMS (Automations). To allow combinations, locate the same settings under SMS discount.
Step 2. Expand Combinations Section.
Once inside the discount block, look for the 'Combinations' section.
Expand it to view the available options.
Step 3. Select Discount Types.
Multichoice options are available: Product discounts, Order discounts, and Shipping discounts.
Select the types of discounts you wish to combine.
Step 4. Update Permissions.
Ensure your Omnisend app is updated to the latest version.
Follow the notification ribbon at the top of the page or the in-product modal to grant the necessary permissions to create discounts.
Technical Requirements
Existing Omnisend customers need to update their Omnisend app to the latest version. Also, ensure access to create discounts is granted by following the provided prompts within Omnisend (notification ribbon or in-product modal).
FAQ
Do I need to update my Omnisend app to use this feature?
Yes, you must update your Omnisend app to the latest version and grant access to create discounts.
Can I combine more than two types of discounts?
Yes, you can combine product, order, and shipping discounts per your requirements.
Are there any limitations to this feature?
The main limitation is that the feature will only work with the latest version of the Omnisend app and with the required permissions enabled.