The Shopify Combined Discounts feature allows you to combine Omnisend email or SMS discount codes with Shopify product, order, or shipping discounts. Stacking discounts improves conversions and customer satisfaction.
Before You Begin
Shopify only: This feature works exclusively with Shopify stores.
Update required: Update your Omnisend app to the latest version and grant discount creation permissions when prompted.
💡 Learn more: See Shopify & BigCommerce: Add & Configure Discount Item for general discount setup.
Benefits
Greater Customer Satisfaction. More flexible and seamless discount application leads to a better shopping experience.
Higher Conversion Rates. The enhanced ability to use multiple discounts can lead to higher sales and conversions, especially for new customers who avail themselves of welcome discounts.
Use Cases
Newsletter Sign-Up. Offering 10% off for newsletter sign-ups that can be combined with existing product discounts to provide more compelling offers.
Upsell Offers. Applying a 10% discount for signing up to the newsletter, combined with a reduced price upsell offer.
💡 More examples of possible discount combinations can be found in this Shopify guide.
Set Up Shopify Combined Discounts
Step 1. Open the Discount Settings
Go to Campaigns or Automations → select your message → add or edit the Discount block.
Step 2. Expand the Combinations Section
In the Discount block settings, scroll to Combinations → click to expand.
Step 3. Select Discount Types
Check the boxes for discount types you want to stack:
Product discounts (e.g., sale prices, BOGO).
Order discounts (e.g., bulk discounts).
Shipping discounts (e.g., free shipping thresholds).
Step 4. Update Permissions
When you enable combinations for the first time, Omnisend displays a banner. Click Update → follow the Shopify prompt to authorize discount creation.
Save your changes. Combined discounts are now active.
FAQ
Do I need to update my Omnisend app to use this feature?
Yes. Combined discounts require the latest Omnisend app. Older versions cannot stack discounts.
Can I combine more than two types of discounts?
Yes, you can combine product, order, and shipping discounts.
Are there any limitations to this feature?
The main limitation is that the feature will only work with the latest version of the Omnisend app and with the required permissions enabled.
How do Shopify’s "Compare at Price" and Omnisend discounts interact?
Shopify's "Compare at Price" field marks products as "on sale." Even if you disable "Combine with other discounts," Shopify may still apply your Omnisend code to sale items because it treats the price reduction as a discount.
To avoid conflicts:
Test discount codes on sale products before sending campaigns.
Add clear terms to your emails: "Cannot be combined with other offers."
For complex scenarios, create a custom discount in Shopify with exclusions, then add it manually as a static code in Omnisend.
How do I prevent my Omnisend discount from combining with other discounts?
To prevent your Omnisend discount from combining with any other discounts, leave all checkboxes in the Combinations section unchecked when setting up the discount block. This ensures customers can only use one discount code at checkout.
What's the difference between product, order, and shipping discounts?
Product discount: Applies to specific products or collections (e.g., "20% off shoes").
Order discount: Reduces the total cart value (e.g., "$10 off orders over $50").
Shipping discount: Reduces or removes delivery costs (e.g., "Free shipping").
When enabling combinations, you choose which types your Omnisend discount can stack with.
How do I prevent customers from using both an email and SMS discount?
In your automation, enable "Reuse unique discount code in this workflow" in the discount block settings. This ensures the same code is sent in both email and SMS messages, preventing customers from receiving two different codes that they could stack together.
Why can't I find my discount code in Shopify admin search?
Shopify groups discount codes under a "parent" discount name. Individual codes (e.g., WELCOME10-A, WELCOME10-B) won't appear in search results – only the parent discount will. To view specific codes, open the parent discount and check the nested code list. Learn more about Shopify discount code structure.
To receive further assistance, please get in touch with our award-winning Support Team via the in-app chat or by emailing [email protected].