We have released improved sales attribution settings for new Omnisend customers. These updates enhance the accuracy and flexibility of how sales are attributed to your marketing activities.
The new settings page is available for different platforms based on the connection date with Omnisend. These settings will be gradually rolled out to all Omnisend customers in the future.
Availability
June 28th Onwards: New accounts on all non-ICP platforms and custom integrations connected to Omnisend will have access to the new sales attribution settings page.
July 26th Onwards: New accounts on Shopify, BigCommerce, and WooCommerce connected to Omnisend will also access the updated sales attribution settings page.
Note that when you change the sales attribution settings, all previously attributed sales metrics will be recalculated to match the new settings. This ensures consistency and accuracy in your sales data.
Sales Attribution Settings Page
The default attribution window for email channel is 7 days and for SMS and Push channels, 24 hours, but it can be adjusted in your Store settings → Settings → Sales Attribution.
From this page, you can:
Choose your order (sales) attribution window:
Select the duration of time you wish to attribute sales to your marketing messages.
Adjust the window for each channel independently (Email, SMS, Push).
Set attribution touchpoints:
Define the touch points that should be counted towards sales attribution for each channel.
Customize these settings based on your marketing strategy.
Setting | Channels Description |
Attribution Window (Begins when the message is sent. Configurable for each channel independently) | Email channel: the default window is 7 days. Configurable from 1 to 60 days or 1 to 1440 hours. |
Attribution Touch Points (Configurable by the channel) | Email channel: The default touch point is "Opened or clicked." It can be changed to click only.
SMS channel: Clicked message. Web Push channel: The default touch point is "Opened or clicked." It can be changed to click only. |
Best Practices
Email Channel. Consider setting the attribution window to match your average customer journey time.
SMS and Push Notifications Channels. These channels typically drive quicker responses so that a shorter attribution window may be more effective.
FAQs
What happens if I change my attribution settings?
Past sales metrics will be recalculated to reflect the new settings.
Can I set different attribution windows for different channels?
Yes, each channel (Email, SMS, Push) can have its own attribution window.
This guide should help you navigate and configure the new sales attribution settings effectively. For further assistance, please reach out to our support team via in-app chat or [email protected].