We ship new features and improvements every week to help you work faster, reach more customers, and get better results. Here's what's new in July.
Omnisend MCP
Expanded Campaign and Automation Capabilities
We've significantly expanded what you can do through Omnisend MCP – directly from your AI workspace.
New in campaigns: You can now create and manage SMS campaigns, Email A/B test campaigns, and Booster campaigns via MCP, in addition to regular email campaigns.
New in automations: Full automation management is now available via MCP – create, edit, enable, and disable automations, edit UTM parameters, and work with all automation block types available in the Omnisend UI, including webhooks.
Email Builder
Personalization Just Got Much Easier
Adding personalization to your emails is now faster and more intuitive. Just type @ directly inside a text block to instantly open the personalization menu – no more hunting through menus. Use the new search bar to find any variable quickly, and enjoy a refreshed picker that's more consistent and easier to browse.
Text Background Color
You can now add a background color to any selected text in the Email Builder. Highlight key messages, promotions, or callouts directly in your email content – no images or custom HTML needed.
Dynamic Product Image Max Height
You can now set a maximum image height for dynamic product images in email product layouts (Abandoned Cart, Product Recommender, and other dynamic layouts). This gives you more control over visual consistency across products, especially when product images vary in size.
Signup Forms
Back in Stock Forms Can Now Collect Subscribers
Your Back in Stock forms just got more powerful! Add a Legal Consent block to a Back in Stock form, and visitors who give consent are added as subscribed contacts – not just as back-in-stock leads. Grow your subscribed audience while capturing demand for out-of-stock products.
Redirect After Submission – Now for All Form Types
You can now redirect visitors to a custom URL after they submit any type of form – Popups, Flyouts, Embedded, and Landing Pages. Set the URL, choose whether it opens in the same or a new tab, configure a delay, and customize the countdown message.
Send new subscribers straight to a discount page, product collection, onboarding quiz, or any next step that continues the customer journey.
Button Hover Styles in Form Builder
You can now customize how buttons look when visitors hover over them in the Form Builder. Add more polish and interactivity to your forms without any custom code.
Redesigned AI Form Creation Flow
Creating forms with AI is now more streamlined and intuitive. Switch between AI and the manual builder more easily, generate a form from a single prompt, or start from a template with AI assistance. You can now also view all form content while picking a template.
Deliverability
Hostinger & Shopify Now Available as Domain Providers
Setting up your sender domain and link domain just got easier. Hostinger and Shopify are now available as supported domain providers in the domain connection flow. Select them directly and follow provider-specific DNS setup instructions tailored to their requirements.
Integrations
Canva Integration Update
You can now sync from any folder name in Canva – not just a folder called "Omnisend." Set your preferred folder name during connection, and connect multiple Canva accounts with different folders synced for each.
New Integrations
We've added 14 new integrations to the Omnisend App Market this month!
Subscriptions & Billing
Paywhirl – Sync subscription lifecycle events and trigger email or SMS workflows when subscriptions are created, updated, or canceled.
Chargebee – Bring subscription, payment, and billing activity from Chargebee into Omnisend to power retention and lifecycle workflows.
Fourthwall – Trigger email and SMS workflows from Fourthwall membership purchases, plan changes, and orders.
Lead Capture
Unbounce – Automatically sync leads from Unbounce landing pages, pop-ups, and sticky bars into Omnisend as contacts.
Customer Support
Zendesk – Sync Zendesk users and ticket activity into Omnisend to trigger support-based workflows and personalize follow-ups.
Loyalty, Referrals & Rewards
Viral Loops – Sync referral program events and participant data to power referral-based automations and segmentation.
Friendbuy – Sync referral rewards, loyalty events, and profile data from Friendbuy to trigger targeted automations at every stage of the referral and loyalty journey.
ReferralCandy – Sync referral program activity – advocate enrollments, completed referrals, and earned rewards – to build referral-based automations and send reward messages.
Email Analytics
EmailHeatmaps – Visualize Omnisend campaign and automation click data as email heatmaps. Compare campaigns side by side and share read-only heatmap links.
Shipping & Fulfillment
ShipBob – Sync ShipBob shipment and delivery events to trigger post-purchase updates, delivery confirmations, and exception alerts.
Email Engagement
Tickvio – Add real-time countdown timers to campaigns and automation emails via an HTML block. Great for flash sales, promotions, and event deadlines.
Predictive Marketing
Lapio – Sync Shopify customer segments ranked by future revenue likelihood, updated daily. Target high-potential contacts and optimize your marketing spend.
Gift Cards
Wrapped – Trigger email or SMS workflows from Wrapped gift card purchases, updates, reminders, and voided cards.
Communications
Aircall – Sync Aircall contact data and trigger workflows when SMS messages are sent or received.
UI & UX Improvements
We continue shipping updates every week to make Omnisend easier and more intuitive to use. This month includes:
Shared Image Library for Forms and Campaigns. Images uploaded to your Omnisend Image Library can now be reused when creating or editing forms – no more uploading the same image twice across campaigns and forms.
Bulk Disable Forms. You can now select and disable multiple forms at once – no more disabling them one by one.
Low SMS Credit Warnings. You'll now see a clear warning in the side navigation and inside Automation workflows when SMS credits are running low ($5 or less remaining) or fully depleted. Stay ahead of shortages before they impact your sending.
Sync with System Is Now the Default Theme. Omnisend now automatically matches your operating system or browser theme settings by default – no manual setup needed.
And that's not all! As you explore our app, you'll discover a variety of UI improvements that aim to make your journey more seamless and enjoyable.
Have Questions?
You can reach us anytime via the in-app chat or by emailing [email protected]. We're available 24/7 and happy to help.
Want to explore past updates? Check out the What's New collection.