Product Abandonment enables you to send an automated email after your subscribers leave the website while viewing any product in your store. This feature is available under the Automation tab and can be used by Trial and all eligible Standard and Pro plan users.


Before you start

Currently Product Abandonment is available on the following platforms:

  • Shopify
  • BigCommerce
  • Prestashop module 1.0.7
  • Integrations via API v3

The trigger for this workflow is preset to “viewed product”. 

Each time a subscriber leaves your store while viewing products, he enters the workflow. Depending on the delay you set, your customer receives an email about it and once the email is sent, he exits the workflow. 

This workflow is cancelled automatically if your customer makes a purchase or adds the product to his cart. 


Setup process

Product Abandonment setup process is very similar to other automation workflows setup on Omnisend. It consists of a couple of standard steps: trigger, delay, email, end of the workflow. See the info below for Product Abandonment setup or jump to a video on how to set up an automation workflow or how to edit automation workflow to add more emails to it.


The workflow is triggered by an abandoned product page (Viewed Product).


Delay step allows you to choose the delay for email to be sent - time Omnisend will wait from trigger to sending email. You can  edit the default delay (1 hour) to hours, days, weeks or months. 

You can also choose, what should happen with contacts, who might be affected by new rules (if changing the delay rules): 

  • Discontinue the current sequences under the old rules - choosing this option would not send any emails with old rules, if any customers are already in the workflow.
  • Complete the current sequences according to the old rules - this option would finish sending the emails with old rules to all customers that are currently in the workflow.


You can edit the email, that you send to your subscribers. Choose from a variety of our free templates and use a design theme for it.

The email will come, by default, with the  Abandoned products Content Block, which will automatically populate the information about products that your customer was checking before abandoning the store.

End of workflow

When the subscriber receives an email or adds a product to their cart, they exit the workflow. Statistics of such customers is provided at the End of workflow box.



Like all other Automation features, Product Abandonment reports are available at the Reports tab. You can find the standard list of reports: number of emails sent, open and click rate, sales generated, and removed, as well as month by month view and Activity feed with detailed information.


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