WisePops is a popup and notification platform that helps you capture email and SMS subscribers on your website. Connect it to Omnisend to automatically sync contacts and trigger Welcome Automation Workflows when visitors submit your WisePops forms.
Benefits
Sync contacts automatically – New subscribers who submit WisePops forms are added to Omnisend immediately
Trigger Welcome Workflows – Automatically send welcome emails or SMS messages to new subscribers
Capture custom field data – Sync first name, last name, email, and phone number from WisePops forms
Tag contacts by form source – Identify which WisePops form a contact submitted for better segmentation
Setup Process
Step 1. In Omnisend, go to Apps → Search for "WisePops" → Click "Connect Now" → Copy the API Key.
Step 2. In the WisePops editor, click the form element that contains the email signup field.
Step 3. Click the Sync tab → Select Omnisend from the list.
Step 4. Paste the API key you copied from Omnisend → Click "Submit".
Step 5. (Optional) Add tags to identify which WisePops form a contact submitted.
This helps you create Segments based on form source. For example, tag contacts from a homepage popup as "homepage-popup" to send them targeted campaigns later.
Step 6. In Omnisend, check the box confirming all steps are complete → Click "Confirm".
The integration is now complete.
What Data Syncs to Omnisend
When the integration with Omnisend is complete from the WisePops side, your new email/SMS subscribers will be added to Omnisend immediately. To pass email addresses or phone numbers to Omnisend, select the Sign-up block (to pass emails) and Phone block (to pass phones) and add them to your form.
If you want to collect both, select the Sign-up block and add the Phone field to it.
Important: WisePops has a "phone number" field option, but Omnisend uses the property name "phone" (not "phone number"). To sync phone numbers correctly and send SMS messages, use the Phone field from WisePops' default block fields (shown in the screenshots above).
Note: Only First Name, Last Name, Email, and Phone sync to Omnisend. Other custom fields are not currently supported.
Custom Field Name Requirements
If you create custom fields in WisePops, follow these naming rules to ensure they sync properly:
Use only Latin characters, numbers, and underscores (_)
Maximum 128 characters
Names are case-sensitive
Once contacts are synced, you can create segment-based automation and trigger it as needed. How to set up such a flow, please read our article by clicking here.
Didn't find the answer to your question? Reach out to our support team through the in-app chat or at [email protected] – our team is available 24/7.