Product Picker

Learn how to pick your products straight from the store and save time preparing your emails

Ira avatar
Written by Ira
Updated over a week ago

Product Picker is a tool that helps you add products to your emails directly from the store. Everything, the product's image, description, price, and link to the product, can be passed automatically.


Before you start

  • Product Picker can be used in both Email Campaigns and Automation workflows.

  • If your store is integrated via API, you will need to add our front-end snippets before you can start using Product Picker. Check our Developers' guidance for details.

  • Woocommerce-based stores don't support the Product Picker tool.

  • We support WebP format for the product images in Product Picker.

How to use Product Picker

Step 1. To start picking products from your store, you need to add a Product Listing block to your email content.

Step 2. Once the Item is added to your email, you should click the Pick products from the store button → Scroll down the list and click Add products directly from your store:

Step 3. You will be brought to your store. Now, all you need to do is to go to the product pages you want to add to your email and click on the plus sign on the right menu to add it to the email. Pick as many as you need, and once you are done, click on the ✔️:

Step 4. Re-arrange the products the way you like. Select the number of rows and product data you want to include (Image, Name, Description, Price, Button). Change paddings to your liking and decide which devices this block should be shown on.

Remember that everything within the block is customizable, and you can edit it whenever you want. Just click on the selected area.

Note! For Shopify stores we automatically pull product links on the domain when you add a product using the Product Picker. However, you shouldn't worry, because Shopify takes care of the redirection automatically. So, once the button is clicked, customers will be taken to your store on a custom domain.

Please note that if you have started to pick products via the store, you will need to add another product listing block if you decide to select products from the list instead and vice versa.

For example, if you decide to add more products to the same block and click Add products, you will be taken to pick products from the website again and won't be able to select them from the list:

If you decide that you want to add products from the list, just add another product listing block to your email from the Quick-add menu:


⚠️ Message: Unexpected error occurred.

If you get an error message that an "unexpected error occurred" while using our Product picker, we recommend trying to use the tool in the Incognito window of your browser. If you find that recommendation helpful, try clearing the cache and cookies. Once you do that, the Product picker will work swiftly!

⚠️ Product Picker doesn't work on Safari or Chrome.

Try disabling Prevent cross-site tracking feature in the browser settings (Preferences > Privacy). Same for Chrome, Settings > Privacy&Security > Cookies and site data.

⚠️ Product Picker is shown on my website even after I picked the products.

The Product picker tool would never be displayed on your customer's side, so no worries about it at all. To fix the problem, try using a different browser or clearing the cache and cookies in your current browser.

⚠️ When I select a product from the listing, it adds different data than the one on my website.

It means that you've initially updated this product after submitting the product data to Omnisend. If you want the product to have correct data in the product listing, you'll need to send updated product data to Omnisend: Also, you can just use the on-website Product Picker.

⚠️ When I unselect any product details, like price or description, they disappear; if I re-select them, the value sets to 0.

Currently, Product Picker logic works like this. As the first step, you select the product using the product picker, and all the information from the store is pulled directly to the email. If you unselect any product details - price/description, etc. - they disappear from the content. If you re-select these details, they will reset to 0 and not match the actual product details. To resolve this, you need to remove and re-add the product with missing details or click ‘undo’ if you haven’t saved the changes or refreshed the page yet.

Note: this is the same for all product details, like price, description, title, etc.

If you still have any issues, please email us at [email protected] with the full description of the problem and your browser version.

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