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What's New - July 2025

Explore This Month’s New Features and Improvements

Ira avatar
Written by Ira
Updated today

At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.

This article contains essential information about the recent releases, which will help you optimize your marketing with Omnisend even further.


Omnisend AI

Make the Most of Omnisend AI

Not sure where to start with AI tools in Omnisend? We’ve got you covered. From writing better emails to building smarter segments, this new guide walks you through everything you can do with Omnisend’s built-in AI, plus tips to make it work harder for you.


Forms

Google reCAPTCHA for Forms

Spam submissions and bot signups don’t just clutter your contact list; they hurt your deliverability, inflate bounce rates, and can damage your sender reputation over time. To help protect your list (and your campaigns), you can now enable Google reCAPTCHA on any Omnisend form.

It runs invisibly in the background for genuine visitors, only prompting a challenge if suspicious activity is detected, like bots, proxies, or high-frequency form abuse.

Once enabled, it adds a powerful layer of protection with no disruption to the customer experience.

✅ Improve email list quality
✅ Boost deliverability by reducing fake signups
✅ Reduce fraud risks
✅ Easy setup with your Google site key


Email Builder

Improved Email Builder Sidebar

Creating emails just got easier. We’ve rolled out a refreshed side panel in the Email Builder designed to give you more space, better control, and a smoother building experience:

  • More workspace: A slimmer sidebar gives you more room to design and preview your emails.

  • Click-to-open panels: No more accidental hovers, panels now open only when you want them to.

  • Smarter content grouping: Predefined sections are now organized based on how you actually use them.

  • Easier product content: You’ll now find Product Recommender right next to Product Listing for faster access to personalized product blocks.


Integrations

New Integrations

Cash Loyalty & Rewards. Enhance customer retention and boost sales with a seamless cashback rewards system. Our app simplifies loyalty and referral programs, allowing merchants to set up in just two clicks. Customize features with dedicated support, strategically place rewards at product pages, cart, POS, and checkout, and automate email notifications to keep customers engaged. Optimized with Shopify’s latest tools for lightning-fast performance, it’s the smarter way to maximize growth and drive repeat purchases.


That’s all for this month’s updates! We’re constantly improving Omnisend to make your marketing smarter, faster, and more flexible. Stay tuned for even more exciting releases next month!

If you have any questions, feel free to contact us via in-app chat or at [email protected] — we’re here 24/7! 🚀

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