Skip to main content
What's New - November 2024

Explore This Month’s New Features and Improvements

Ira avatar
Written by Ira
Updated over a month ago

At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more.


Automations

Reusable Discount Codes in Automation Messages

We've heard your requests: the new Reusable Discount Codes feature lets you use the same unique code across multiple automation workflows in both Emails and SMS. No more juggling unique codes—streamline your campaigns and save on margins! Available now for Shopify, BigCommerce, and WooCommerce stores.

Plus, unique discount codes are now available for SMS on BigCommerce and WooCommerce!

Easier Access to SMS Dynamic Discount Codes

Finding SMS discount codes is now simpler! We’ve added a new section for easier access to dynamic discount codes in SMS messages, helping you create impactful offers without the hassle.

Campaigns

Updating Campaigns with TZO (Time Zone Optimization)

Previously, campaigns with Time Zone Optimization were locked in place 12 hours before sending, preventing last-minute changes. Now, you have the flexibility to make adjustments up to the actual send time. Additionally, TZO campaigns now show as 'Started' only when they’re actually live, improving visibility and reducing potential confusion around campaign status.

Forms

Source-Based Targeting for Forms

Your forms just got a lot smarter! We’ve added options to control visibility based on the source visitors arrive from, including Omnisend emails, SMS, or Push notifications. Now you can:

  • Show forms specifically to visitors from email and promote SMS subscriptions.

  • Hide forms for visitors arriving from social media platforms like Facebook or Instagram.

Customizable Form Borders

You can now personalize the border color, style, width, and radius in forms. Check out the 'Form Styles' side panel for these new options, available across all form types (popups, flyouts, landing pages, and embedded forms).

Trigger Forms on Custom Events

Forms can now pop up based on custom triggers, like clicking a specific button on your site! This opens new ways to engage visitors at just the right moment.

Deliverability

Clearer Error Messages for DNS and SPF Issues

We’ve improved error messages related to Sender’s Domain verification issues, like duplicate SPF records, making troubleshooting faster and more effective. Plus, in case of DMARC errors, the system now offers more detail, helping you pinpoint and resolve issues quickly.

Integrations

WooCommerce Checkout Blocks Support

Omnisend now fully supports WooCommerce’s new Checkout Blocks. This update allows for better opt-in capture and cart tracking, ensuring higher conversion rates and improved automations for abandoned carts.

New Integrations: ARMember, AdScale, and Givy

  1. ARMember Integration. Manage membership programs and courses and sync member details with Omnisend for targeted email campaigns. Read more.

  2. AdScale Integration. Leverage AI-powered ads for Facebook and Google and automated retargeting within Omnisend. Read more.

  3. Givy Integration. Personalize gifting campaigns with automated workflows, making it easier than ever to send customized gifts and rewards to your customers. Read more.


We hope these November updates enhance your experience with Omnisend even further. Keep an eye out for more ✨

Have any other questions? We are here for you at [email protected] 24/7.

Did this answer your question?