At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.
In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more.
Automations
Reusable Discount Codes in Automation Messages
We've heard your requests: the new Reusable Discount Codes feature lets you use the same unique code across multiple automation workflows in both Emails and SMS. No more juggling unique codes—streamline your campaigns and save on margins! Available now for Shopify, BigCommerce, and WooCommerce stores.
Plus, unique discount codes are now available for SMS on BigCommerce and WooCommerce!
Easier Access to SMS Dynamic Discount Codes
Finding SMS discount codes is now simpler! We’ve added a new section for easier access to dynamic discount codes in SMS messages, helping you create impactful offers without the hassle.
Campaigns
Updating Campaigns with TZO (Time Zone Optimization)
Previously, campaigns with Time Zone Optimization were locked in place 12 hours before sending, preventing last-minute changes. Now, you have the flexibility to make adjustments up to the actual send time. Additionally, TZO campaigns now show as 'Started' only when they’re actually live, improving visibility and reducing potential confusion around campaign status.
Forms
Source-Based Targeting for Forms
Your forms just got a lot smarter! We’ve added options to control visibility based on the source visitors arrive from, including Omnisend emails, SMS, or Push notifications. Now you can:
Show forms specifically to visitors from email and promote SMS subscriptions.
Hide forms for visitors arriving from social media platforms like Facebook or Instagram.
Customizable Form Borders
You can now personalize the border color, style, width, and radius in forms. Check out the 'Form Styles' side panel for these new options, available across all form types (popups, flyouts, landing pages, and embedded forms).
Trigger Forms on Custom Events
Forms can now pop up based on custom triggers, like clicking a specific button on your site! This opens new ways to engage visitors at just the right moment.
Deliverability
Clearer Error Messages for DNS and SPF Issues
We’ve improved error messages related to Sender’s Domain verification issues, like duplicate SPF records, making troubleshooting faster and more effective. Plus, in case of DMARC errors, the system now offers more detail, helping you pinpoint and resolve issues quickly.
Integrations
WooCommerce Checkout Blocks Support
Omnisend now fully supports WooCommerce’s new Checkout Blocks. This update allows for better opt-in capture and cart tracking, ensuring higher conversion rates and improved automations for abandoned carts.
New Integrations: ARMember, AdScale, and Givy
We hope these November updates enhance your experience with Omnisend even further. Keep an eye out for more ✨
Have any other questions? We are here for you at [email protected] 24/7.