Sometimes using just one marketing channel to get your message to the right people is not enough. While sending an email campaign is the best option ROI wise, not all contacts on the list open each and every email campaign.

Sending an SMS campaign to those, who did not open your email campaign is a good decision and helps you earn even more from your campaigns. This article explains how you can reach those contacts via SMS, who did not open your email campaign.

Before you start

  1. You need to have your contact's phone number in an international format: +11231234567 (+ country-code area-code phone-number).
  2. You do not have to use your own phone number to send SMS campaigns via Omnisend.
  3. Learn about SMS channel limitations for sender's names.
  4. This feature is available for users on Standard and Pro plans.


Sending SMS campaign to non-openers

Sending your campaign to those who did not open your email campaign is very easy and only consist of two steps: creating a new segment and sending an SMS campaign.

Segmenting non-openers

The main goal for this type of SMS campaign is to contact those subscribers who have not opened a certain campaign and increase the scope of your communication. Find here how to create a segment to send them an SMS campaign.

To start with, you must have at least one email campaign sent, based on which you will create a segment. Once you do, go to Audience tab > Click Create Segment button > select the following 2 sets of rules: 

Email campaign activity > Been sent email campaign > Campaign name is > select the relevant campaign from the drop-down list  


Email campaign activity > Not opened email campaign > Campaign name is > select the relevant campaign from the drop-down list as in the first rule

Click on Save segment > Add name of your segment > click Save segment. The segment will now be listed under Audience > Saved Segments.


Sending SMS campaign

Once you have your segment ready, go to Campaigns > New campaign > SMS campaign. Once your SMS campaign is ready, in the Recipients step choose the new segment you just created:

For full step by step guidance on how to set up an SMS campaign or how to fill your SMS credits, check our article on SMS in campaigns.

Once you are done, hit send and you will reach those, who did not open your initial email campaign!

If you still have any questions or need any assistance, do not hesitate to contact our Support team which is available 24/7 via in-app chat or email.

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