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Omnisend Pricing Plans 2024
Omnisend Pricing Plans 2024

Learn about different Omnisend pricing plan options for your business

Ira avatar
Written by Ira
Updated over a week ago

Omnisend offers a selection of plans suitable for any business owner, debunking the myth that email marketing is only for large corporations with deep pockets.

Being a top email marketing provider, we ensure that effective email marketing comes with a manageable price tag, as we provide relevant marketing for relevant prices at Omnisend.

Start with a Free plan and get access to all of the features. Start paying when you'd like to increase your reach.

  • Free plan is best for a starting business or those wanting to try Omnisend.

    On the Free plan, use all the Omnisend features for $0/month. Send 500 emails/month to up to 250 contacts. Publish up to 50 product reviews. No credit card is required. Upgrade whenever you feel ready. (no contact list limits)

  • Standard plan is best for growing and mid-size businesses focused on email marketing activities.

    Just from $16/month and access to all Omnisend features, unlimited push notifications, up to 1,000 published product reviews, chat with live support, and a dedicated Customer Success Manager (400$ a month spent), among other benefits.

  • Pro plan is best for high-volume senders who also use SMS in their marketing mix.

    From $59/month, send unlimited emails and push notifications and publish an unlimited number of product reviews. What's more, you get free SMS for managing the whole customer experience. Work with dedicated support and a Customer Success Manager (400$ a month spent) to bring your business to the next level.

Contact-Based Billing

Your contact list consists of three types of contact profiles - subscribers, non-subscribers, and unsubscribers.

To check your billable contacts, you can create a segment like this. Go to Audience → Segments → Create segment → Create from Scratch → Add filters: Subscription status is subscribed to any of Email, push notifications, and SMS OR Subscription status is non-subscribed to any of Email, push notifications, and SMS.

Ensure that you have applied identical rules to your segment:

  • Subscribers - customers opted-in for your email/SMS/push notifications marketing communication. They can receive both marketing and transactional communication. We are charging for subscribers.

  • Non-subscribers - customers have not expressed any opinion to be or not to be on your email/SMS/push notifications marketing activities. Check which marketing messages non-subscribed contacts can receive in the dedicated guide.

  • Unsubscribers - customers who actively opted out of your email/SMS/push notifications marketing communication. They can receive only transactional communication, if any.

We bill for subscribers and non-subscribers. We are not charging for unsubscribers.

Note! Paid plans work as a monthly charge based on your current number of subscribers and non-subscribed contacts. The total count of these two numbers places you in one of the billing tiers. We do not charge for unsubscribed contacts.

Billing Tiers

Omnisend pricing is based on the billing tiers. We automatically adjust the billing tier as your list grows or shrinks.

If your contact list is more extensive and you want to know the tier's price, you can check it here: Or contact our support at [email protected], and they'll provide you with the information.

Subscribing to a Paid Plan

To subscribe to one of our paid plans, click on your store name in the top right corner of the screen. In the dropdown menu, click the 'View our plans' button.

Select the plan you want to subscribe to and click the 'Choose this plan' button:

You'll be asked to confirm your choice and provide your credit card details in the next step.

Once you click the 'Add card' button, you'll be charged the amount shown on your screen and immediately moved to the selected plan.

Changing Plan

To change your plan, go to Store Settings → Manage your plan. You can change your subscription to downgrade to the cheaper plan on the Manage your Plan page.

When you change your plan, the overpaid amount is used for the next payment. For example, when upgrading from a Standard to a Pro plan, we shift your billing cycle but discount the price. The same thing happens with the cheaper plan. The billing cycle restarts, but the overpaid amount is used for the next payment(s).


If you need to downgrade your plan, it can be done through your Store Settings. Once on your Pricing plan page, click the Cancel button to initiate the cancellation wizard. You will also have the possibility to Freeze your account for a 50 USD + VAT one-off charge.

The self-cancellation wizard is there to help you make up your mind and provide feedback on what could have been done better or what made you decide to downgrade.

Once you answer a couple of quick questions, your downgrade to the Free plan will be confirmed. You will still have your paid plan (Standard or Pro) until the end of your current billing cycle, but once it ends, you will no longer be billed, and your account will be returned to our Free plan.

If you cannot find the Manage your plan option, please contact [email protected], and we will help you downgrade.


Why do I see an option to pick my billing tier?

As a fast-growing company, Omnisend is keen on providing our customers with the best email marketing experience. For this sake, we are releasing features in BETA for specific segments of customers to receive feedback and check what's best for our customers' businesses.

This feature is created to provide you control over your pricing tier instead of being assigned automatically based on the total billable contact count. You can choose the reach you'd like to have and pay only for it. This feature also comes with the perk of an unlimited contact list, which means you no longer need to delete or unsubscribe contacts to control the price. Once you select the billing tier, you will be limited in the number of contacts you can send email campaigns and automations to and the number of email credits you get for a month.

Why does my bill come in a different currency?

Omnisend is charging your card in USD. Nevertheless, your bank might convert the charge to local currency if applicable.

On the Free plan, can I upload more than 250 contacts?

Yes, you can upload as many contacts as you need to Omnisend. However, you'll be able to send email campaigns only to a maximum number of contacts per plan. E.g. On the Free plan, there is a max of 250 contacts. You upload 300 contacts. You can send emails to 250 contacts (50 won't get an email).

If you have more contacts on your list than the allowed maximum, to send a campaign, you need to create a segment not larger than the permitted contact limit and use that segment for sending a campaign.

Do you count subscribers twice if I add them to two different segments?

We don't charge you for duplicate contacts. Unlike other email marketing platforms, we count your subscribers only once, no matter how many segments they belong to.

What if I have 10,000 SMS subscribers and 10,000 email subscribers, all of which are overlapping? Would I be billed for 20000 subscribers?

You will only be billed per active subscriber regardless of the subscribed channel. In this case, you would be billed for 10,000 subscribers.

What payment methods do you accept?
Currently, we accept card payments via self-service only:
- Visa - credit, debit, prepaid
- MasterCard - credit, debit, prepaid
- American Express - credit, prepaid

Discover, Diners Club, JCB, and UnionPay cards are not supported.

What happens if I add more contacts than what I paid for?
Our system will automatically detect if you import more contacts to Omnisend and ask you to upgrade your pricing plan to the next billing tier.

In what currency will you charge me?
All payments in Omnisend are processed in USD ($). Prices do not include VAT.

I want to send SMS messages. How will I be charged?
You will need to subscribe to a separate SMS credits subscription if you'd like to buy more SMS credits. You can do this by going to Store Settings → Billing → SMS pricing.

I need help deciding: should I choose a Pro or Standard plan?

The top reasons why customers choose the Pro plan over Standard include having an unlimited send (emails/month) as well as getting free SMS credits (which means you save a lot for sending SMS), adding push notifications to their channel mix, and getting priority support from a dedicated customer success manager (for all Pro plan users with >$400/month plans). If you're planning to use SMS more heavily and want dedicated support, it's worth choosing the Pro plan.

What if I need to send more emails than my monthly limit?

If or when you exceed your email sending limit on a Free or Standard plan, we'll give you the option to upgrade your plan (and we'll send you a friendly email too). You'll always be asked to confirm an account upgrade before it happens. Meanwhile, you can keep reaching the maximum number of clients you have. Users on the Pro plan can send unlimited emails per month; however, our fair use policy applies to comply with our anti-spam policy.

Do you offer migration support?

Yes, all Pro plan users with >$400/mo plans get a dedicated customer success manager who provides personalized migration support. They will help you import contacts and guide you in setting up your first campaign and automations.

I want to get dedicated support to set everything up. Can I contact a Customer Success Manager?

All Standard and Pro plan users with >$400/mo plans get a dedicated Customer Success Manager who provides migration support, helps set your first automations & campaigns, and offers ongoing personalized support to ensure you're making the most of Omnisend.

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