Omnisend offers a selection of plans suitable for any business owner, debunking the myth that email marketing is only for large corporations with deep pockets.
Being a top email marketing provider, we ensure that effective email marketing comes with a manageable price tag, as we provide relevant marketing for relevant prices at Omnisend.
Start with a Free plan and get access to all of the features. Start paying when you'd like to increase your reach.
Omnisend Plans Overview
Free Plan
Best for: Starting businesses or those wanting to try Omnisend. On the Free plan, use all Omnisend features for $0/month. Send up to 500 emails/month to a maximum of 250 unique contacts. No credit card required. Upgrade whenever you feel ready.
Important: You can upload unlimited contacts, but to send a campaign, you'll need to create a segment of 250 contacts or fewer. Contacts outside that segment won't receive emails until you upgrade. How to create segments 👈
Standard Plan
Best for: Growing and mid-size businesses focused on email marketing activities. Starting at $16/month, get access to all Omnisend features, unlimited push notifications, chat with live support, and a dedicated Account Expert (for plans $400/month or higher), among other benefits.
Email credits: Contact count × 12 per billing cycle (e.g., 3,000 contacts = 36,000 emails/month).
Pro Plan
Best for: High-volume senders who also use SMS in their marketing mix. Starting at $59/month, send unlimited emails and push notifications. What's more, you get included SMS credits matching your monthly plan cost (e.g., $59/month = $59 in SMS credits). Work with dedicated support and an Account Expert (for plans $400/month or higher) to bring your business to the next level.
⚠️ Important: Your Bill Adjusts Monthly
Your pricing tier changes automatically each billing cycle based on your billable contact count (subscribers + non-subscribers). Use the pricing calculator to see your exact Standard & Pro plan price for your contact count.
Even without manually importing contacts, your list can grow from organic signups via forms, checkout, or integrations – which will increase your monthly cost. You'll receive an email notification before any upgrade.
👉 Check your current billable contacts under Audience → Total billable contacts. 
Starter Discount for New Subscribers
Omnisend offers a starter discount for customers who choose to pay for 3 months upfront when subscribing to one of our paid plans for the first time. This discount allows you to save 30% off the monthly subscription price for the first three months.
How It Works
Standard Plan:
Regular monthly price: $16
Starter discount price: $11.20/month
Total cost for 3 months: $33.60 instead of $48 (saving 30%)
Pro Plan:
Regular monthly price: $59
Starter discount price: $41.30/month
Total cost for 3 months: $123.90 instead of $177 (saving 30%)
What Happens After 3 Months?
After the 3-month period, billing will revert to the regular monthly price unless you opt for another payment plan. The discount only applies to the first 3 months of your subscription and can only be used once during your first upgrade to a paid plan.
How to Activate the Discount
Select the "Pay 3 months upfront" option during the checkout process.
The discounted price will automatically apply, as shown on the pricing page.
Omnisend Features by Pricing Plan
Use the table below to compare features across Free, Standard, and Pro plans:
Who Counts as a Billable Contact?
You're billed for:
Subscribers (opted-in to email, SMS, or push). These are customers who have explicitly consented to receive your marketing communications – through signup forms, checkout opt-in checkboxes, or other subscription methods.
Non-subscribers (not opted-in, but receive automated messages. These are customers who:
Placed an order without checking the "Accept marketing" box at checkout
Abandoned a cart or browsed products
Created an account in your store but didn't subscribe to marketing
Were imported from a file without an opt-in date
Non-subscribers cannot receive marketing campaigns, but they can receive automated, order-related messages. Why are non-subscribers billable? Even though they haven't opted into marketing, they can still receive important transactional and behavioral automations. These messages use Omnisend's system resources and are essential for your store operations. Check which marketing messages non-subscribed contacts can receive in the dedicated guide.
Only unsubscribers (those who have opted out) are excluded. We are not charging for unsubscribers.
Why this matters: Your bill reflects both marketing subscribers AND checkout customers. This is why your billable contact count may be higher than your "subscribers" count, and why your pricing can increase even if your subscriber count stays stable. Learn more about contact statuses.
To check your billable contacts list, you can create a segment like this:
Go to Audience → Segments → Create segment → Create from Scratch → Add filters:
Subscription status is subscribed to any of Email, push notifications, and SMS , OR Subscription status is non-subscribed to any of Email, push notifications, and SMS.
Ensure that you have applied identical rules to your segment:
Understanding Your Plan Limits
Omnisend plans have three types of limits:
Billable contacts – Subscribers + non-subscribers. Determines your tier and monthly price. Free: max 250 contacts; Standard/Pro: scales with your list.
Email credits – How many emails you can send per billing cycle. Free: 500 emails/month; Standard: contacts × 12; Pro: unlimited.
Contact reach (beta) – Maximum number of unique contacts you can message per billing cycle. Only applies if you're on a Fixed-Tier plan (see more).
Note: You can upload an unlimited number of contacts to your account, but the billing and sending limits depend on your plan tier.
Billing Tiers
Omnisend pricing is based on billing tiers. We automatically adjust the billing tier as your list grows or shrinks.
If your contact list is more extensive and you want to know the tier's price, check it here: www.omnisend.com/pricing/.
Or contact our support at [email protected], and they'll provide you with the information. The pricing page also includes a billing calculator where you can input your subscriber count to estimate your subscription costs more accurately.
Subscribing to a Paid Plan
To subscribe to one of our paid plans, click on your store name in the left menu of the screen. In the dropdown menu, click the View our plans button.
Select the plan you want to subscribe to and click the Choose this plan button:
You'll be asked to confirm your choice and provide your credit card details in the next step.
Once you click the Add card button, you'll be charged the amount shown on your screen and immediately moved to the selected plan.
Note: If you import contacts before sending your first campaign, you may be prompted to upgrade immediately. This is not a bug – it's to ensure you can send to your full list.
Changing Plan
To change your plan, go to Store Settings → Manage your plan. You can change your subscription to downgrade to the cheaper plan on the Manage your Plan page.
When you change your plan, the overpaid amount is used for the next payment. For example, when upgrading from a Standard to a Pro plan, we shift your billing cycle but discount the price. The same thing happens with the cheaper plan. The billing cycle restarts, but the overpaid amount is used for the next payment(s)
.
Prorated Billing Example
You paid $70 for Standard 15 days ago. Your billing cycle is 30 days, but you are upgrading to Pro ($105) now. Since you used Standard for only half the cycle, you have ~$35 remaining credit. You'll pay ~$70 for Pro (instead of $105), and your billing cycle will restart immediately.
Downgrading
If you need to downgrade your plan, you can do so through your Store Settings. Once on your Pricing plan page, click the Cancel button to initiate the cancellation wizard. You can also freeze your account for a $50 USD + VAT one-off charge.
The self-cancellation wizard is there to help you make up your mind and provide feedback on what could have been done better or what made you decide to downgrade.
Once you answer a couple of quick questions, your downgrade to the Free plan will be confirmed. You will still have your paid plan (Standard or Pro) until the end of your current billing cycle, but once it ends, you will no longer be billed, and your account will be returned to our Free plan.
Cost Management Tips
Want to reduce your bill without losing contacts?
Unsubscribe inactive contacts: Create a segment of inactive contacts who have not opened any emails or made any purchases. Unsubscribing from these contacts reduces your subscriber base, potentially lowering your subscription cost.
Monitor billable contacts: Check your billable contacts regularly under Audience → Total billable contacts to avoid surprise price increases.
Use the billing calculator: Visit the Omnisend Pricing page and use the billing calculator to explore new pricing based on your active subscriber count.
Note: Cleaning inactive contacts updates your tier at the next billing cycle – not immediately.
Add-ons
Personalized Content
If you’re on the Standard plan, you can access Personalized Content features by purchasing them as a paid standalone add-on. The add-on pricing is based on your billable contacts’ pricing tier, meaning you can enhance your campaigns with Pro-level features without fully upgrading your plan.
👉 Pro plan users already have these features included at no extra cost.
👉 If upgrading to Pro is more cost-effective than the add-on, you’ll see the upgrade option instead, ensuring you always get the best value.
You can purchase the add-on directly when trying to use one of the included features (for example, in the Email Builder when adding Product Recommenders or Conditional Content) or from Store Settings → Add-ons by clicking Get add-on.
What’s included in Personalized Content Add-on
Conditional Content in Campaigns & Automations
Product Recommender: Similar to past purchases recommendations in Campaigns & Automations
Product Recommender: Recently viewed products recommendations in Campaigns & Automations
How Add-ons Billing Works
Unified billing: Add-ons are billed together with your main Omnisend subscription. They appear on the same invoice and follow the same billing cycle.
Consistent tiers: Add-ons scale with your subscription tiers, keeping charges predictable as your list grows.
Visibility & control: You can check active add-ons and their billing status anytime in Store Settings, where you can also cancel or resume them directly.
FAQ
How do I calculate how many emails I can send?
On Standard, email credits = your billable contacts × 12. Example: 3,000 contacts = 36,000 emails/month. Check your remaining credits in Store Settings or the left menu. Pro plan has unlimited emails.
Why is my price increasing even though my subscriber count is stable?
Pricing is based on billable contacts (subscribers + non-subscribers). Non-subscribers include abandoned cart contacts, customers who purchased without subscribing, and imported contacts who haven't opted in. To reduce costs, unsubscribe inactive contacts or contact support about fixed tier pricing based on subscribers only.
What happens if I exceed my email sending limit?
On Standard: You cannot send campaigns, and contacts who trigger automations will be canceled from workflows until your cycle renews or you upgrade.
On Free: You'll be prompted to upgrade when you hit 500 emails.
You can always upgrade mid-cycle – charges are prorated based on remaining days.
Can I control my pricing if my contact list fluctuates?
If your billable contact count changes frequently due to non-subscribers (e.g., abandoned carts, bots), ask support about fixed tier pricing. This option lets you pay based on a set contact reach instead of total billable contacts, giving you more predictable billing. Minimum tier is based on your subscriber count.
We are releasing this feature in BETA for specific customers to receive feedback and determine what's best for their businesses.
This feature allows you to control your pricing tier instead of having it assigned automatically based on the total billable contact count. You can choose the reach you'd like to have and pay only for it. Please note that you won't be able to select the tier with fewer subscribers than you have in your Omnisend audience. This feature also comes with the perk of an unlimited contact list, which means you no longer need to delete or unsubscribe from contacts to control the price.
Once you select the billing tier, you will be limited in the number of contacts you can send email campaigns and automations to and the number of email credits you get for a month.
Why does my bill come in a different currency?
Omnisend is charging your card in USD. Prices do not include VAT. Nevertheless, your bank might convert the charge to local currency if applicable.
On the Free plan, can I upload more than 250 contacts?
Yes, you can upload as many contacts as you need to Omnisend. However, you'll be able to send email campaigns only to a maximum number of contacts per plan. E.g. On the Free plan, there is a max of 250 contacts. You upload 300 contacts. You can send emails to 250 contacts (50 won't get an email).
If you have more contacts on your list than the allowed maximum, to send a campaign, you need to create a segment not larger than the permitted contact limit and use that segment for sending a campaign.
If a contact is in multiple segments, will I be charged twice?
No. We don't charge you for duplicate contacts. Unlike other email marketing platforms, we count your subscribers only once, no matter how many segments they belong to.
What if I have 10,000 SMS subscribers and 10,000 email subscribers, all of which are overlapping? Would I be billed for 20,000 subscribers?
No. You will only be billed per active subscriber, regardless of the subscribed channel. In this case, you would be billed for 10,000 subscribers.
What payment methods do you accept?
Currently, we accept card payments via self-service only:
- Visa - credit, debit, prepaid
- MasterCard - credit, debit, prepaid
- American Express - credit, prepaid
Discover, Diners Club, JCB, and UnionPay cards are not supported.
What happens if I add more contacts than what I paid for?
Our system will automatically detect if you import more contacts to Omnisend and ask you to upgrade your pricing plan to the next billing tier.
I want to send SMS messages. How will I be charged?
You will need to subscribe to a separate SMS credits subscription if you'd like to buy more SMS credits. You can do this by going to Store Settings → Billing → SMS pricing.
Do unused SMS credits expire?
Yes. SMS credits expire after 60 days. If you don't use all your credits in one month, they roll over to the next 30 days. Only credits from your last billing period roll over – for example, September credits carry to October but expire before November.
Pro plan SMS credits and purchased SMS subscriptions follow the same 60-day expiration rule. Need more SMS or want credits that don't disappear on downgrade? You can purchase a separate SMS subscription starting at $10/month.
I need help deciding: should I choose a Pro or Standard plan?
The top reasons why customers choose the Pro plan over Standard include having an unlimited send (emails/month) as well as getting free SMS credits (which means you save a lot for sending SMS), adding push notifications to their channel mix, and getting priority support from a dedicated Account Expert (for all Pro plan users with >$400/month plans). If you're planning to use SMS more heavily and want dedicated support, it's worth choosing the Pro plan.
What if I need to send more emails than my monthly limit?
If or when you exceed your email sending limit on a Free or Standard plan, we'll give you the option to upgrade your plan (and we'll send you a friendly email too). You'll always be asked to confirm an account upgrade before it happens. Meanwhile, you can keep reaching the maximum number of clients you have. Users on the Pro plan can send unlimited emails per month; however, our fair use policy applies to comply with our anti-spam policy.
Do you offer hands-on migration and onboarding support?
Yes. Customers on paid plans of $400/month or higher are assigned a dedicated Onboarding Manager and an Account Expert who provide personalized migration and onboarding support. They will help you move your templates and flows from your previous platform, import contacts, and guide you in setting up your first campaigns and automations.
Can I request migration help if I’m not on a $400/mo plan?
Yes. You can submit a migration request through our website, and our team will assist in transferring your templates and automation flows to Omnisend.
I want to get dedicated support to set everything up. Can I contact an Account Expert?
All Standard and Pro plan users with >$400/mo plans get a dedicated Account Expert who provides migration support, helps set your first automations & campaigns, and offers ongoing personalized support to ensure you're making the most of Omnisend.
How can I remove the Omnisend watermark/logo?
Please note that the Omnisend logo can only be removed from your Forms and Emails if you are subscribed to one of our paid plans, such as the Standard or Pro plan. If you are on a paid plan, you can follow these steps to remove the logo: 1. Open the Form or Email in its respective builder. 2. Click on our watermark. 3. Remove it by clicking on the Bin icon, which will automatically appear.
Have more questions? Our Support Specialists are available around the clock via in-app chat or by email at [email protected].