Migrating from Klaviyo to Omnisend transfers your contacts, segments, and marketing content to our platform. This guide walks you through each step, from connecting your store to recreating workflows. You can migrate data yourself or request our free Kickstart service to have our team handle workflow setup for you.
Before you start migrating, you need to connect your store to Omnisend. This integration syncs customer information, products, and orders to your Omnisend account, adds signup forms to your site, and enables automation workflows.
Important! Keep your Klaviyo account active until you've transferred all data, recreated your automation workflows, and verified everything works as intended.
💡 Timeline: Keep your Klaviyo account active during migration. Contact import takes 1-24 hours. If you request Kickstart service, allow 1-2 business days for our team to contact you and 3 business days to complete workflow recreation.
Before You Begin
Once you connect your store to Omnisend, we automatically start importing information about your customers, products, and orders.
To migrate additional data collected in Klaviyo, you will need to use the Klaviyo Data Import Tool.
Transfer Contacts From Klaviyo with the Data Import Tool
Omnisend has an in-app integration built to migrate your contacts and their data from Klaviyo. Read more about our Klaviyo Data Import Tool.
Please note that it's not possible to move your reports or stats from Klaviyo to Omnisend.
Manage Your Segments
Since the information you can export from Klaviyo is limited, it would be beneficial to migrate some of your segments to Omnisend. Here is the list of segments we recommend transferring:
Any other segment you find appropriate.
After you export these segments from your Klaviyo account, you can import them to the corresponding segments in Omnisend. Check this article for instructions on how to import your contacts to a particular segment.
💡 Note: The segment export steps link to Klaviyo's Help Center. If those links don't work, log into Klaviyo → Segments → [segment name] → Export to CSV.
VIP & Loyal & Engaged
If you have any exclusive lists or segments based on the data collected with Klaviyo, it is a good idea to export them separately. Although you can pass the timestamp with the last open and click date, it doesn't carry the information about the number of emails your contacts have opened. We recommend creating different segments to understand how your contacts interact with the emails sent with Klaviyo and then transferring them to Omnisend in a solid state.
Engaged Contacts
When starting out with a new service, it is essential to spend some time warming up your sender reputation. You should send your campaigns to the most engaged contacts that are likely to open and click through your emails during this period. We highly encourage you to look through this guide for more information on the warm-up plan concept.
To define engaged contacts, you can use the information imported from your store, your customers' purchasing behavior, or you may want to rely on the segment you've transferred from Klaviyo.
Migrate Templates, Forms, and Automation Workflows
You have two options for migrating your Klaviyo content to Omnisend: request our Kickstart service or set up everything manually.
Option 1: Request Kickstart Service
If you've requested our free Kickstart service (see below), our team will recreate your workflows, forms, and one master template for you. You don't need to follow the manual steps below unless you're setting up additional content beyond what the service includes.
Note: Workflow templates are not included in the Kickstart service. You'll need to provide your existing email templates or recreate them separately in Omnisend.
Option 2: Set Up Manually
If you prefer to set up your content yourself, need to create additional workflows beyond the three included in Kickstart service, or don't qualify for the service, follow these steps:
Omnisend is a user-friendly platform with multiple channels included. We highly encourage you to explore the options offered by Omnisend before you transfer your old templates. Recreating your content will ensure that you have a responsive and well-working setup on Omnisend. Check these articles for more information:
If you cannot dedicate time to recreating all the email templates and other content you created in Klaviyo, we have two options for you:
You can import HTML codes of your email templates and use them for both Email Campaigns and Automation Workflows.
Or you can add a custom HTML content block within the email designed in Omnisend.
Note! Automation Workflows cannot be transferred directly from Klaviyo to Omnisend. Instead, you'll need to recreate them using the templates imported into Omnisend.
Request Free Kickstart Service
Omnisend offers a free Kickstart service to help you recreate your Klaviyo setup without manual work. Our team handles workflow recreation, segment builds, and form setup so you can start sending campaigns faster.
Eligibility
The Kickstart service is available to merchants on a $250+ monthly plan. If you're on a lower-tier plan, you can upgrade to access this service, or migrate your content manually using the steps below.
How to Request Kickstart Service
Submit a request at https://www.omnisend.com/kickstart-service/. Our onboarding team will contact you within 1-2 business days (Monday – Friday) to begin the setup process.
What's Included
The free Kickstart service includes:
Contact migration – We'll move your contacts from Klaviyo to your Omnisend account
Three workflow recreations – Welcome series, Abandoned Cart, plus one workflow of your choice (workflow templates not included – you'll need to provide or recreate email templates separately)
Five segment builds based on the criteria you provide
Three signup form recreations – Popups or embedded forms of your choice
One master template recreation – Tell us which template to clone from Klaviyo
SMS toll-free number verification – Verification process submitted on your behalf (if applicable)
The migration typically completes within 3 business days after our team receives access to your accounts.
What Happens After You Submit the Form
Our onboarding team will send you an access invitation email to connect your Klaviyo and Omnisend accounts.
Check your inbox (including spam folder) for this invitation email. Accept it to allow our team to access your workflow and form data.
Once you grant access, our team recreates your workflows, segments, and forms in Omnisend.
You'll receive a confirmation email when the migration is complete.
⚠️ Important: Kickstart service requests are processed manually by our onboarding team, so you won't receive an automatic confirmation email after submitting the form. If you don't hear back within 2 business days, contact us via in-app chat to check your request status.
Next Steps
Ensure all your forms collect subscribers and Automation Workflows trigger emails when intended. You can always test those workflows using our Trigger Preview Tool.
Start working on building an outstanding sender reputation with Omnisend by following our recommendations regarding the content and following the warm-up plan.
Explore contacting your customers through the communication channel they prefer.
FAQ
I submitted the Kickstart service request form but didn't receive a confirmation email. Was it received?
Kickstart service requests are processed manually by our onboarding team, so there is no automatic confirmation email. If you submitted the complete form, it was received. Our team will contact you within 1-2 business days (Monday – Friday). If you don't hear back within 2 business days, reach out via in-app chat and we'll check the status of your request.
Why do I need to accept an access invitation after submitting the Kickstart service form?
After you submit the Kickstart service request form, our team sends a separate access invitation email to connect your Klaviyo and Omnisend accounts securely. This invitation allows our migration specialists to access your account data and recreate your workflows. Check your email inbox (and spam folder) for the access invitation and accept it. This is not the same as re-submitting the request form – it's a one-time permission step required for our team to proceed.
Is the Kickstart service free? Do I have to pay anything?
The Kickstart service is completely free for merchants on a $250+ monthly Omnisend plan. You don't pay anything extra for the service – you only pay for your regular Omnisend plan subscription. The service includes workflow recreation, segment builds, form setup, and contact migration at no additional charge.
If I submit the Kickstart service form on Friday, when will I hear back?
Kickstart service requests submitted on weekends or Friday evenings are processed on the next business day (Monday). Our onboarding team operates Monday through Friday. Expect to hear back within 1-2 business days from the next weekday after you submit the form.
I've imported my contacts, but I don't know how to recreate my Klaviyo workflows and popups. Can someone do this for me?
Yes, if you're on a $250+ monthly plan. Request our free Kickstart service at https://www.omnisend.com/kickstart-service/, and our team will recreate three of your Klaviyo workflows (Welcome series, Abandoned Cart, plus one workflow of your choice), along with five segments and three signup forms. You don't need to rebuild these manually.
I'm on a plan under $250/month. Can I still get help with migration?
You can upgrade to a $250+ monthly plan to access the free Kickstart service. Alternatively, you can migrate your content manually using the step-by-step instructions in this guide. Our support team is available 24/7 via in-app chat to answer questions as you set up your workflows and forms.
You’re not alone in your migration journey! Our support team is available 24/7 to assist you via in-app chat or at [email protected].