All contacts in your Omnisend account, regardless of how they were added or their subscription status, appear under Audience → Contacts.
From this page, you can view contact data, search for specific contacts, customize what information displays, and perform bulk actions.
Before You Begin
All contacts are added to your Contacts list, regardless of their subscription status (subscribed, non-subscribed, or unsubscribed).
The Contacts list updates instantly when a new contact is added or their data changes.
Each contact is stored once in your Contacts list (even if they're in multiple segments), preventing duplicates.
Access the Contacts List
To open your contacts list page, go to the Audience tab → Contacts.
At the top of the Contacts page, you can see key metrics about your audience:
Total contacts: All contacts, including subscribers, nonsubscribers, and unsubscribers.
Email subscribers: Contacts subscribed to your Email channel.
SMS subscribers: Contacts subscribed to your SMS channel.
Push notification subscribers: Contacts subscribed to your Push Notification channel.
Contact list hygiene: A score reflecting your list health. If it includes inactive or invalid contacts, the score decreases, signaling it's time to clean your list.
Use these metrics to monitor list health and plan your segmentation strategy.
Under the top-level stats, you'll see the full list of all your contacts:
View Contact Data
Your Contacts list displays key details about each contact: name, email address, phone number, channel subscription statuses, and date added.
Since Omnisend is a multichannel platform, the same customer can be subscribed to SMS, non-subscribed to Email, and unsubscribed from Push Notifications. We show all contacts with all subscription statuses in a single list.
💡 To view contacts with specific subscription statuses per channel, create a segment that filters by subscription status and channel.
Customize Your Contact List View
You can customize which data columns appear in your Contacts list. For example, if you focus on SMS campaigns, tick the SMS subscription status column and untick the other channels (Email or Push notification).
Search for a Contact
You can search for a specific contact using the search field. You can only search by email address or phone number (this is a platform limitation).
To search by name, custom field, or other criteria, create a segment instead:
💡 Once you find the contact you're looking for, click on it to open their Contact Profile and view detailed information about their activity, segments, tags, and order history.
Actions in Contacts List
From the Contacts list, you can manage your audience by applying actions to individual contacts or in bulk.
Available actions:
Add a tag: Organize contacts for segmentation (e.g., "VIP," "Webinar Attendee"). Learn more about tags.
Remove a tag: Remove an existing tag from selected contacts.
Convert to subscribed: Subscribe contacts manually (use cautiously to maintain compliance).
Unsubscribe: Manually unsubscribe contacts (e.g., upon request or for inactive contacts).
Delete: Permanently remove contacts. This action cannot be undone.
To apply actions in bulk:
Go to Audience → Contacts.
Click the checkbox next to Name to select all visible contacts.
Click Select all X contacts (appears at top) to include your entire list.
Click Actions and choose an action (Add tag, Delete, Unsubscribe, etc.).
Best Practices
Your Contacts list is the foundation of your audience management in Omnisend. To keep it healthy, compliant, and effective for your marketing activities, follow these best practices:
Use segmentation for targeted communication. Avoid sending campaigns to your entire list. Instead, create segments based on contact behavior, engagement, or purchase history to send more relevant messages.
Review subscription statuses regularly. Since contacts can have different statuses across channels, periodically check which channel has more subscribers to keep your strategy accurate.
Keep your contact list clean and healthy. Regularly remove invalid, inactive, or duplicate contacts. Use the Contacts list hygiene score as a guide to maintain high deliverability and engagement. Learn more about Email List Cleaning.
💬 Check our blog post: 15 Ways to Segment for Effective Campaigns.
FAQ
Can I search for contacts by name?
No. The Contacts search bar only accepts email addresses or phone numbers. To find a contact by name, go to Audience → Segments → Create segment, add a filter for First Name or Last Name, and enter the name. This will display all matching contacts.
How do I apply tags to all contacts once?
Go to Audience → Contacts, click the checkbox next to Name, then click Select all X contacts to include your entire list. Click Actions → Add tag and choose or create a tag. You can also tag contacts in bulk from a segment.
Why does my browser crash when loading all contacts?
If you have a large contact list, repeatedly clicking "Load more" can cause browser performance issues. To view specific contacts, use the search function (email or phone) or create a segment with filters.
Can I merge two contacts with different email addresses?
No. Omnisend automatically merges contacts only when they share the same email address or phone number. You cannot manually merge two contacts with different emails. Choose one primary email and delete the other contact profile (this removes its history).
More questions on your mind? Talk to our Support Team via In-app chat or at [email protected].