There are several ways to add contacts to your Omnisend account. Regardless of how your contacts are added or what their subscription status is, you can view and manage them all under the Contacts tab in your Omnisend account.
Before You Begin
Despite their subscription status, all contacts are added to the Contacts list.
The Contacts list updates instantly whenever a new contact is added or their data is changed.
Each contact can be recorded only once in the Contacts list, but may belong to any number of segments.
When a new contact is added to your list, they also have a separate Contact Profile where you can see their individual data.
Accessing the Contacts List
To open your contacts list page, go to the Audience tab → Contacts.
At the top of the contacts page, you can see important metrics about your full audience list:
Total contacts. All contacts, including subscribers, nonsubscribers, and unsubscribers.
Email subscribers. All contacts that are subscribed to your Email channel.
SMS subscribers. All contacts that are subscribed to your SMS channel.
Push notification subscribers. All contacts that are subscribed to your Push Notification channel.
Contact list hygiene. A score that reflects the overall health of your contact list. If the list includes inactive or invalid contacts, the score will decrease, indicating it’s time to clean your list.
Under the Contacts metrics, you can see the full list of all your contacts:
Viewing Contact Data
The Contacts list displays key details about each contact, including their name, email address, phone number, channel subscription statuses, and the date they were added to your account.
Since Omnisend is a multichannel platform where the same customer can be subscribed to SMS, non-subscribed to Email, and unsubscribed from the Push Notifications channel, we show all contacts with all subscription statuses in a single list.
However, you can also customize your Contacts list data by selecting what data to be shown on the list:
💡 To get lists of contacts with different subscription statuses for each channel, create a segment specifying the subscription statuses and the channel you want to identify.
Searching for a Contact
You can use the search field to find a specific contact in your Contacts list. In this field, you can only search by email address or phone number.
If you want to find a contact using their name or any other identifier, you can create a segment for that.
💡 Once you find the contact you’re looking for, click on it to open their profile page and view detailed information.
Actions in Contacts List
From the Contacts list, you can manage your audience by applying actions to individual contacts or groups of contacts. You can either select specific contacts manually or choose to apply actions in bulk to all contacts in the list.
The available actions include:
Add a tag;
Remove a tag;
Convert to subscribed;
Unsubscribe;
Delete.
Best Practices
Your Contacts list is the foundation of your audience management in Omnisend. To keep it healthy, compliant, and effective for your marketing activities, follow these best practices:
Use segmentation for targeted communication. Avoid sending campaigns to your entire list. Instead, create segments based on contact behavior, engagement, or purchase history to send more relevant messages.
Review subscription statuses regularly. Since contacts can have different statuses across channels, periodically check which channel has more subscribers to keep your strategy accurate.
Keep your contact list clean and healthy. Regularly remove invalid, inactive, or duplicate contacts. Use the Contacts list hygiene score as a guide to maintain high deliverability and engagement.
💬 Check our Blog post and read about the 15 ways to segment for effective campaigns.
More questions on your mind? Talk to our Support Team via In-app chat or at [email protected].