In your customers' profiles, you may see the information with the city and country where your customers are located. With this information, you may translate your messages to the appropriate language, schedule your Campaigns to go out in your customer's time zone, greet them with the national holidays, and more.

Omnisend has two ways to determine your contacts' locations:

  • it syncs the information available in your store platform (added manually or provided by the customer while placing the order);
  • identifies your customers' location based on the IP address when they submit the Signup form;
  • synced from any other app passing your contacts location to Omnisend;
  • added manually during the import from the file.

Omnisend is storing the last value it has captured. If your customer subscribed with the IP address located in UK and then provided Singapore address in the Shipping address page, the latest value is recorded.

If your customer provides both, Shipping and Billing addresses, the priority is given to the Billing one.

Using contacts' location in Segments

Once Omnisend captures your contacts location, you can use that data for your communication targeting. For example, you can list your contacts' countries. Just make sure you connect them with the OR operator.

Use profile data based triggers in the automations

You may also use that data in the Automation workflow in the Conditional Split or Audience filter settings. Unlike Segments that can have an unlimited number of filters, Split Condition lets you add up to 5 conditions only. Nevertheless, it is still recommended to use filters in the Split Condition, since Segments may delay your data processing for a couple of seconds.

Have any additional questions? Reach out to our Support Team via in-app chat or at support@omnisend.com.

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