LAI Product Reviews app is designed to help merchants increase product conversion with star rating under product title, showcase the most powerful reviews right on the home page, and create a dedicated page to show all reviews in one place.
Integrate LAI Product Reviews with Omnisend to send Review Request and Thank You for Review emails with Omnisend.
Note! You need to have a Premium plan of LAI Product Reviews to be able to use this integration.
Before You Start
This integration can pass data to Omnisend only if the customer's phone number is collected during checkout. So, to use this integration, you need to collect phone numbers on your checkout.
Step 1. Go to Shopify admin site → select Settings → go to Checkout. At Customer contact method → select Phone number or email.
Step 2. Customer information > go to Shipping address phone number > Select Optional.
Step 3. At Marketing options → Select SMS.
Setup Process
Step 1. In Omnisend, go to → Apps → Search for "Lai Product Reviews" → Click on "Connect Now" → Copy an API Key.
Step 2. In your LAI Product Reviews account, go to the Integrations page and select Omnisend.
Step 3. Paste the API key into the corresponding field and click the 'Verify' button.
Step 4. The key will get verified, and you'll see the 'Connect' button; click on it too.
Step 5. The integration will be enabled on the LAI Product Reviews end.
Step 6. Go back to the LAI Product Reviews page in the Omnisend App Market and click Confirm button:
That's it! You're ready to use this integration.
What Data is Passed
Once the integration is enabled, 3 custom events can be triggered:
LAI paid orders
LAI reviews are submitted
LAI fulfilled orders
LAI paid orders and LAI fulfilled orders custom events carry these properties:
email: customer's emails
first_name: customer's first names
full_name: customer's full names
last_name: customer's last names
link: link redirecting to the first product page in the order.
shop name: your shop name
title: first product title in the order
LAI Reviews Submitted custom event carries these properties:
author: buyer's full name
rating: review rating
content: review content
customer_email: buyer's email address
Using LAI Custom Events in Automations
Review Request workflow
First use-case this integration covers is the ability to send a Review Request email/SMS through Omnisend. To set up a workflow to send such an email/SMS, you can use either LAI paid orders or LAI fulfilled orders custom event. If you want the review request to be sent after the order is paid, use LAI paid orders custom event. If you want the review request to be sent after the order is fulfilled, use LAI fulfilled orders custom event.
Our recommendation is to send a Reviews Request email/SMS a few days after the order is fulfilled. For example, if your usual delivery time is 7-10 days, you can send a review request 14 days after the order is shipped. Then the customers will have a few days to try out the product before they receive a review request. Also, firstly, send the Review Request email, and if it's not opened within 24 hours, send an SMS.
Thank you for the Review Workflow
The second use case of this integration is to send a thank-you message to customers who have submitted a review. You can also share a discount code with them if they've submitted a good review using a discount item in your email.
For example, customers who'll leave 5 or 4 star ratings will go to the YES path and receive an email with a discount. Customers who'll leave anything below 4 will go the NO path and receive a different email where you can say that you'll make sure to improve and provide a better experience next time.
Note! You can design the workflows in any way you want, but keep in mind that customers might subscribe only to the SMS channel (provide phone number) on the checkout, hence they won't be able to receive an email from you. So, it's better to be prepared for this scenario and set up different workflow paths for those who are subscribed to both email and SMS channels and those who are only subscribed to the SMS channel.
Didn't find the answer to your question? Reach out to our support team through the in-app chat or at [email protected]; our team is available 24/7.