Fera helps you easily show & grow reviews that look great and are trusted by more shoppers. Add, import, manage, and moderate your customer reviews, photos & videos easily. Show great-looking customer review lists, ratings, photos/videos & more in your storefront. Use one-time and automatic review requests to get more customer reviews, photos, and videos.
Benefits
Send automated review request emails through Omnisend.
Trigger Automation workflows based on review submissions.
Personalize email content with review data, such as rating, type, and reviewer name.
Setup Process
Step 1. In your Fera account, click Configuration in the bottom-left corner → select Apps & Integrations → find Omnisend in the integrations list and click Connect.
Step 2. Authorize the integration on the next screen.
The integration is now active. New reviews will trigger a submitted a review custom event in your Omnisend account.
What Data is Passed
Once the integration is enabled, a submitted a review custom event is created in Omnisend. You can use the properties passed with this event to personalize email content and build Conditional Splits in Automation.
Use Cases
Add review data to email content
Use personalization tags to pull review properties, such as the reviewer's name or rating, directly into your email content.
Send different emails based on review rating
You can split your Automation based on the review rating. For example, send a thank-you email to 5-star reviewers and a feedback request to customers who left 1–4 stars.
Send different emails based on review type
Fera supports two review types: Store review and Product review. To send different follow-up emails for each type, add a conditional split based on the type property passed with the custom event.
💡 For more use cases and video tutorials, see Fera's integration guide.
Have questions or run into an issue? Contact our support team via in-app chat or at [email protected] – available 24/7.