What's new - January 2022

Learn what new features and improvements were introduced in January

Ira avatar
Written by Ira
Updated over a week ago

Here at Omnisend, our Teams develop the product regularly and new features and improvements are released every week.

In this article, you will find the most important information related to the recent releases that will help you optimize your digital marketing with Omnisend even more!

Check out a short overview of the features released in January and continue reading for more details.

Email builder

  • Saved Templates. You can now save the email templates that you create using the New email builder for future usage. When you've finished editing the email and wish to save it as a template, click the little arrow in the top right corner and select the Save as template option. More info about saved templates here.

  • Image library. You can have all your images stored in one place.

  • Duplicate and Line/Space content block was added.

Sender's domain

Domain signature is free for all plan users. You can send campaigns/automated emails through a dedicated domain, that can be quickly added in your Store Settings. The full guide can be found here.


Forms Library now has several form templates you can pick from. Most forms also have some predefined settings which are shown upon selecting a form type as well.


Contact Properties are now available in New Segmentation. You can now create segments using contact-specific properties. Available properties:

  • city;

  • country;

  • state;

  • tags;

  • custom properties;

  • RFM segment ID;

  • gender;

  • channel status;

  • address;

  • email;

  • first name;

  • last name;

  • phone number;

  • zip code (postal code);

  • birthday;


  • Learn how to write effective subject lines here.

  • Learn Email, SMS, and push marketing statistics for e-commerce in 2022 here.

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