Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!

  1. Black Friday Preparation;

  2. New Email Builder;

  3. Omnisend Academy;

  4. Automations;

  5. Forms;

  6. Segmentation;

  7. Integrations.

Black Friday Preparation

Looking for some best-selling Black Friday email templates and Cyber Monday subject lines? Check out our Black Friday and Cyber Monday hub for ideas, advice, and templates that will help you win the holiday season.

We've gathered free resources to get your emails off on the right foot. Discover high-converting email templates and messaging strategies guaranteed to help you drive more sales this season.

New Email Builder

  • Are you excited about Black Friday and Cyber Monday already? If not yet, here at Omnisend, we are doing our best to ensure you get the most out of this period. We've added mobile first & awesome Black Friday and Cyber Monday templates. 6 new templates are now available in the new Email Builder templates library. With this, we have also introduced an additional filter, "Themes" → Holiday celebration, to help you find these templates faster.

  • Mobile stacking is now available for layouts and product items in Omnisend. Mobile devices have a very limited viewing area, so a single column is an optimal layout for mobile devices. Text and images appear extremely small or squished on mobile devices when email content retains the same desktop layout. Your subscribers will likely struggle to read your content, resulting in an unsatisfactory user experience.

  • Differentiate between the old and new prices with just one click. From now on, you will be able to add or remove all old prices by marking a checkbox and changing color only for old prices as well in the new Email Builder.

  • Import your HTML templates to the new Email Builder in a few clicks. You will have the option to edit the content and design of your template; click on the email content, and the HTML box for editing will open up.

Omnisend Academy

It's been raining helpful videos this month. Make sure to check them out!

New Form Builder:

New Email Builder:

New Segmentation:

While there is no single answer to the question, “Why am I not getting sales on my website?”. Today we want to discuss 7 reasons why your store’s sales may be lagging and what you can do to increase sales.

Moreover, we're debuting our brand new series called Email Marketing 101! In this first episode, Aleksej and Gabe discuss the 5 Most Common Questions Beginners Have.

Automations

  • Meet our new event-based automation presets: Abandoned Cart and Abandoned Checkout. Instead of a single Abandoned cart, you will see Abandoned Cart and Abandoned Checkout presets. This allows you to have different automations for two customer journeys with varying intents of buying. Please note that this feature is still in BETA, so if you don't see it in your account yet - it will be added soon.

Forms

  • Wheel of Fortune is a gamified popup form provided by Omnisend. It is an interactive way to collect subscribers by offering them to spin a wheel and win a discount or anything else you would like to offer in exchange for their signup.

  • More templates! Three new templates are now available in the forms library for the Wheel of Fortune popup. You can check them out here. Three new templates are ready for the upcoming Halloween celebration 🎃

  • Landing Pages in the new Form Builder are ready and waiting for you to promote new products and run special events or pre-sale campaigns. Our all-new Landing Pages let you reach a broader audience and run time-limited campaigns outside of your website. If you already have a landing page on the classic Form Builder, you can move it to the new Form Builder using the “Open in New Builder” option.

  • Discount blocks for the success message are now available. You’ll see there is another new block in the left side panel called “Discount”. It is available when you click on the success message section in the form. You can drag and drop this item to your success message and choose to add your own discount, which will be static and displayed to the users after they subscribed.

Segmentation

Custom Property filter in Segmentation has a value system now. Now you can choose whether the custom property is a text, number, date, or True / False and select its corresponding operators.

Integrations

  • Wishlist Hero. Grow Sales with a customizable Wishlist & Email reminders
    This app is in our App Store; Read more in the dedicated guide;

  • Tracktor. Real-time package tracking and order lookup for your store.
    Simple to use HTML code for your email.

    This app is in our App Store; Read more in the dedicated guide;

  • Contact Form Builder. Contact form, Pre-order form, Form builder, Custom field form.

    This app is in our App Store; Read more in the dedicated guide;

  • Giveaway Ninja. Supercharge your growth with Viral Giveaways.
    This app is in our App Store; Read more in the dedicated guide;

  • Attrac. All Announcement Bars & Banner, Free Shipping Bar, Countdown Timer, Email Popup, and Header Banner.
    This app is in our App Store; Read more in the dedicated guide;

  • SyncSpider. Middleware integration manager and automation tool.
    This app is in our App Store; Read more in the dedicated guide;

  • Fera.ai. Beautiful product reviews, photo reviews & video reviews. Fera helps you easily show & grow reviews that look great and are trusted by more shoppers.
    This app is in our App Store; Read more in the dedicated guide;

  • Drop A Hint 2.0. Share Hints via Email, SMS, and WhatsApp. Increase conversion and revenue.
    This app is in our App Store; Read more in the dedicated guide;

  • Loop Exchanges and Returns. Integrating Loop with Omnisend allows you to update customer profiles with return behavior automatically, send notifications, and customize emails based on return-related events.
    This app is in our App Store; Read more in the dedicated guide;

  • 29 NEXT. Ecommerce platform with dedicated SaaS engineers and digital media experts with more than 20 years of experience managing international brands.
    This app is in our App Store; Read more in the dedicated guide;

  • Yotpo SMSBump is a contact sync integration where you can have contacts in sync on both platforms and use them simultaneously. Omnisend gets Yotpo SMSBump contacts and can make automation on these events. SMSBump syncs Omnisend contacts, but this happens on a scheduled basis, so automations are not possible on their side. You can save cost on SMS in some regions.
    This app is in our App Store; Read more in the dedicated guide;

  • Govalo. Customizable gift cards, store credit, and gift subscriptions. The integration allows create custom workflows when a gift card is purchased, store credit issued, and a subscription or product is gifted. All those will use your branded emails and unified look.

    This app is in our App Store; Read more in the dedicated guide.

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