Typeform is a no-code SaaS platform with thoughtfully-designed tools that help companies grow their business by engaging with their audience. We offer people-friendly forms, quizzes, surveys, and asynchronous video solutions – turning digital interactions into human connections.
Contents
Benefits
Integrate Typeform with Omnisend and pass all the contact information collected by your Typeform forms to Omnisend. Send Welcome emails to the contacts synced from the Typeform app. Use collected data to segment your customers and personalize your emails.
Setup process
Step 1. In Omnisend, go to → Apps → Search for "Typeform" → Click on "Connect Now".
Step 2. You'll be redirected to Typeform to approve the integration. If you're not logged in to your Typeform account, you'll need to log in first:
Step 3. Once it's done, you'll be redirected back to the Omnisend App Market, where you'll see a list of all the Typeform forms that you have. Select those that you want to pass contacts to Omnisend and update settings.
That's it! Omnisend will sync all the contacts you'll collect with the selected Typeform forms. If you'd like to change the settings of the integration to sync contacts from other Typeform forms, you can access your app lists in Omnisend and edit settings here:
Note! Your Typeform form needs to have either an email or phone number field. If none of these fields is collected, the contact won't be created in Omnisend.
Keep in mind that custom event Typefrom: Form Submitted will not appear immediately when app is installed. In order for them to appear in automation's trigger dropdown, you need to either wait for contacts to trigger them or trigger them yourself.
What data is passed from Typeform
All the data you collect through your Typeform forms is passed to Omnisend. Make sure to add at least one of these field types:
These field types will be used as identifiers to create/update contacts in Omnisend. Both channels will be passed with subscribed status. If none of these field types is present in your Typeform form, data won't be passed to Omnisend.
All other field types will be passed as custom properties, the field descriptions in Typeform will be converted to the custom property name in Omnisend. So, if you have 'some text' in the field description, the custom property in Omnisend will have this form 'typeform_some_text'. Here's an example field that collects first names using short text field type in Typeform:
That's how data collected via this field will be saved in Omnisend:
Also, we apply 2 tags to all the contacts passed by Typeform app:
typeform;
typeform: form_name.
Welcome emails for Typeform subscribers
To send an automated email to customers who fill out Typeform forms, you'll need to create Welcome automation by going to Automation tab → Create workflow → Create from scratch.
Then select Typeform: Form Submitted custom event. In trigger filters section, you can select what specific form will trigger an automation.
To add any other custom properties passed by Typeform to the email content use the personalization feature.
Didn't find the answer to your question? Reach out to our support team through the in-app chat or at [email protected] – our team is available 24/7.










