What's New - August 2023

Learn about our newest features and improvements

Ira avatar
Written by Ira
Updated over a week ago

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!


Upcoming Workshop Alert 🤩Roadmap to Black Friday Success: Step 4 - Segment your audience 💡 Prepare for Black Friday with our workshop series!

One of the most damaging myths in ecommerce is that you can send the same email to everyone. The logic is this: if someone has signed up to hear from you, they’re interested in your brand. Therefore, they’ll want to hear from you, and eventually, they’ll buy.

The reality is that even people with a shared interest will be at different stages. One person might like you but also like a competitor and be unsure of who to buy from. Another person might be waiting for payday before placing an order. And another person might have spent a lot of money with you and will buy at every opportunity.

You can’t expect to send all three people the same email and have a consistent response.

What’s more effective is to meet each person at their current point. So, send a different email to the people who have joined your list but have not purchased yet. Your VIP customers should have an email that acknowledges their loyalty. Customers who haven’t bought from you in a while will need their own messaging too.

This is the power of segmentation. By appealing to people at different stages, you’ll be more relevant to them — and more likely to see an increase in revenue.

Join us for step 4 of our Black Friday Workshop series to discover five segmentation strategies, how to use segmentation for Black Friday, and, best of all, how easy segmentation is!

Date & Time: Wed 9 August at 10:00 AM ET / 3:00 PM GMT+1

If you want to improve your email marketing efforts, make sure to check out our special collection of workshops, FAQ docs, and more. Our workshops cover various topics, providing valuable insights and actionable strategies that can help take your marketing efforts to the next level.

Whether you're just starting out with marketing or are looking to refine your existing strategy, these workshops can provide you with the knowledge and tools you need to succeed.

Email Builder

AI Subject Line Generator and AI Text Assistant Tips and Tricks

Looking to elevate your email marketing game? Unlock the full potential of our AI tools with our new comprehensive guide! Learn expert tips and tricks to craft captivating subject lines that boost open rates and master the art of creating engaging email content with ease.

From optimizing tone and adding emojis to leveraging natural language prompts, this guide is your key to maximizing the impact of your email campaigns.

Don't miss out on unleashing the true potential of Omnisend’s AI tools – start reading now and take your email marketing to the next level! 🎯


We are introducing the latest version of our WooCommerce plugin, now available here.

This update brings an exciting enhancement: full compatibility with WooCoomerce High-Performance Order Storage (HPOS). By enabling HPOS, you can enjoy a significantly faster checkout flow, making it a seamless and efficient experience for your customers.

For more details on the benefits of HPOS, you can refer to this link:

Upgrade your plugin today to take advantage of these improvements!


This month, we've been working really hard to make our platform even better for you. Our main focus has been on improving the look and feel of the interface you interact with (UI). We want using our platform to feel smooth and enjoyable.

Right from the moment you start using Omnisend, we want you to feel happy and in control. We've been carefully examining every little detail to make sure everything works easily and feels exciting.

We're committed to refining the UI in every section and feature. Whether it's simplifying the menu or making buttons more responsive, we're doing our best to create a unified and awesome experience for you.

Your feedback is valuable to us, and we're so grateful to have you on this journey with us. Keep an eye out for more updates, and thank you for being a part of our platform's improvement!

Have any other questions? We are here for you at [email protected] 24/7.

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