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What's New - December 2023

Learn about our newest features and improvements

Ira avatar
Written by Ira
Updated over a year ago

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!

Reminders

  • If you want to improve your email marketing efforts, make sure to check out our special collection of workshops, FAQ docs, and more. Our workshops cover various topics, providing valuable insights and actionable strategies that can help take your marketing efforts to the next level.

    Whether you're just starting with marketing or are looking to refine your existing strategy, these workshops can provide you with the knowledge and tools you need to succeed.

    Here’s what’s on the menu of our latest workshop:

    🤔 How to A/B test your email & SMS signup forms;

    ✨ Ideas for different popup tests to perform;

    ✉️ Email testing ideas, from the body to the subject line;

    💡Ways to test your automations to make them pack an even greater punch.

Email Builder

As the holiday season approaches, we're unveiling our brand-new collection of Winter Holidays Email Templates. Crafted with creativity and warmth, these templates are designed to help you spread joy and festive cheer in your emails.

Revamped Campaign Booster

We've made it simpler and more powerful for you. Now, in your Email campaigns, you can easily configure Booster settings. The Booster flow is now unified, and Email/SMS boosters are seamlessly configurable within Email campaigns. Adjust the delay time and choose your audience filter—boost by open or click. It's all about giving you more control to make your campaigns even more effective 🚀

Segmentation

We're thrilled to announce the release of a new pre-built segment called 'Celebrating Anniversary.' This powerful addition empowers you to precisely segment various special occasions beyond traditional birthdays collected with Omnisend forms.

Now, you can effortlessly target events like pet birthdays, children's birthdays, wedding anniversaries, and birthdays gathered through other integrations, enhancing the versatility of your campaigns.

New UI for Forms, Campaigns and Automations

This month, we've been working hard to make our platform even better for you. Our primary focus is on making it easier and more enjoyable for you to use. From the moment you start using Omnisend, we want it to feel smooth and fun.

We're paying attention to all the little details to ensure everything works well and feels exciting. Whether it's simplifying the menu or making buttons more responsive, we're doing our best to create an excellent experience for you.

In addition to the familiar features, we've introduced some cool new ones! 😲 Now, you can quickly delete multiple items at once. Plus, we've added customization options for lists to suit your needs better.

For instance, you can opt for a data-focused view, consolidating rates and counts in one place, or you can streamline it to focus solely on sales metrics and status. You now have the flexibility to display up to 8 items at a time.

We value your feedback and are grateful to have you with us on this journey. Look out for more updates, and thanks for being a part of making our platform even better! 🚀

Deliverability

Stay ahead of new Gmail, Yahoo!, and AOL deliverability requirements from February 2024. The steps are quick and straightforward, and we will reach out to guide and remind affected senders, ensuring a seamless compliance process.

Integrations

  • Gravity Forms. Omnisend for Gravity Forms add-on is a WordPress plugin for WooCommerce store merchants that empowers site owners, administrators, and developers to craft both basic and intricate forms for gathering data on their WordPress website. Subsequently, users have the flexibility to determine the actions to be taken with the collected information.

    Read more in the dedicated guide;

Have any other questions? We are here for you at [email protected] 24/7.

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