What's New - July 2023

Learn about our newest features and improvements

Ira avatar
Written by Ira
Updated this week

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!


Upcoming Workshop Alert 🤩 Roadmap to Black Friday Success: Step 3 - Promo Strategy. Prepare for Black Friday with our workshop series!

“If you build it, they will come.” Right? Wrong! The idea that a business can launch products and an audience will magically appear to buy them is an enduring myth.

The reality is that you need to promote them. Making, sourcing, and launching products is only one part of your job — another factor is to promote them.

In this third of our Black Friday workshop series, we’re focusing on promotional strategies. With Black Friday already being a popular shopping period, it’s the perfect time to think about promotions.

You’ll see how to prepare your store for the big sale, the type of incentives to offer, how to incorporate SMS for extra revenue, and of course, expert tips from the Omnisend team.

And as always, you’ll have the opportunity to ask us your questions, so you’re perfectly positioned for a bumper Black Friday.

Date & Time: Wed 26 July at 10:00 AM ET / 3:00 PM GMT+1

This event has passed and registration is no longer available.

If you want to improve your email marketing efforts, make sure to check out our special collection of workshops, FAQ docs, and more. Our workshops cover various topics, providing valuable insights and actionable strategies that can help take your marketing efforts to the next level.

Whether you're just starting out with marketing or are looking to refine your existing strategy, these workshops can provide you with the knowledge and tools you need to succeed.

Email Builder

AI-Subject Line Generator and AI-Text Assistant in Email Builder

We are thrilled to introduce the latest additions to our Email Builder platform: the AI-Subject Line Generator and AI-Text Assistant. These revolutionary AI-powered features are designed to enhance your email creation process and drive better engagement with your audience.


  • We're thrilled to introduce exciting new features to enhance your form-building experience! We're introducing a brand new multi-step form use case that allows you to strategically engage your prospects with micro-yes questions, creating a seamless progression toward conversion. Here's what you can expect:

  1. Close a Form with a Button Click: Ability to close a form with a button click.

  2. Next Step Action: You now have the ability to guide your prospects to the next step of the form using a button click. By utilizing the "Next step" action on the button, you can seamlessly transition users to the subsequent step of the form.

  3. Interaction Tracking: When a visitor clicks on the next step action, it will be counted as an interaction, allowing you to track engagement and monitor user progression.

  4. Two-Step Promotional Forms: With these new features, you'll have the ability to create two-step promotional forms. This allows you to capture initial user interest with the first step and then guide them towards a conversion or more detailed information in the second step.

  • Great news! We have added a variety of new form templates to our collection. These templates are designed to simplify your form creation process and enhance user engagement.

  • Possibility to add a close button to a teaser. To add a close button to a teaser and address the concerns about space utilization on mobile screens, follow these steps:

  1. Open the Form builder where you created and customized your teaser.

  2. Click on the Teaser tab.

  3. In the right panel or settings menu, locate the checkbox labeled "Show close button." Check this box to activate the close button feature for the selected teaser.


We're excited to introduce an update to our workflow report that will enhance your experience and provide valuable insights. We invite you to take advantage of these new features:

  • Completion Rate and Exit Rates at the Workflow Level: Gain a deeper understanding of your workflow performance with metrics such as completion rate and exit rates.

  • Open and Click Rates at the Channel Level: Monitor how effectively your messages resonate with your audience across different communication channels.

  • Unsubscribe and Spam Rates at the Individual Message Level: Stay on top of your messaging effectiveness by analyzing unsubscribe and spam rates for individual messages.

  • Engagement Over Time Graph from a Channel Perspective: Visualize the engagement trends of your channels over time with the engagement over time graph.

  • Convenient Access to Automation Builder: We've made it easier than ever to optimize your workflows. Now, you can directly access the automation rule builder from the report by clicking the "edit workflow" button. Streamline your workflow management process and make adjustments on the fly.


Omnisend is introducing Push as an independent revenue-making channel from July 3, 2023! Now you can grow your Push subscribers, boost sales, and eliminate reliance on Email and SMS.

Contrary to popular myths, Push is an incredibly valuable channel that helps brands like yours increase revenue every day. That means even more value (and sales) using Omnisend.

  • Discover the untapped potential and value of Push with Omnisend.

  • Benefit from unlimited Push Notifications on paying plans, making it easier to engage with subscribers and attribute sales.

  • Improve your click-through rates. Last year, automated push messages had an 825% higher click rate than campaign messages.

👇For further information, check out our detailed guide, FAQs, and video update below 👇


  • Helium Customer Fields. Helium Customer Fields is a turn-key solution to collect and manage customer information on Shopify stores. Create unique registration forms for different customer groups, and collect first-party data from customers such as birthdays, pet's name, VAT/Tax ID, etc. All customer data is synced with Shopify fields and/or customer meta fields. Personalize forms with rules and variables or tag customers automatically based on form input. Use our integrations to sync customer data with your business/marketing tools.

    This app is in our App Store; Read more in the dedicated guide;

  • MailOptin. MailOptin converts your website visitors into email subscribers by displaying targeted opt-in forms across your website. MailOptin is full-featured and comes with an easy-to-use form builder that allows you to create beautiful lead capture forms that are optimized for the highest conversions.
    This app is in our App Store; Read more in the dedicated guide;

  • Instagram Shopify Lead Gen. Generate sales leads and grow your Omnisend email list from Instagram by converting your Instagram followers into email subscribers with Instagram giveaways. Instagram giveaways are an effective email capture tool because they incentivize opt-ins to build your email list. This also builds your customer data profiles by capturing valuable customer data in addition to email addresses, like location, gender, and more, with user consent that's all synced to your store. Start your first campaign in 5 minutes. Requires a Shopify store.

    This app is in our App Store; Read more in the dedicated guide.

Have any other questions? We are here for you at [email protected] 24/7.

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