Here at Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.
In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more.
Email Builder
Improved Product Recommender Settings
We've added some fantastic new Product Recommender settings in the Email Builder! Now, you can easily exclude specific categories from recommendations, giving you even more control over customizing your emails.
Expanded Product Listings
You can now include up to 12 products in your Product Recommender listings, up from the previous limit of 8.
Deliverability
Combined Email Addresses and Sender Domains Settings
We've unified the settings for email addresses and sender domains, simplifying how you manage your email configurations.
Role-Based Email Address Support
You can now send emails to your owned domains, even if the recipient's inbox is a role-based email address. This applies to test emails, campaigns, and automation emails, provided the domain is verified in your Store settings → Email → Sender domains.
Automations
New Welcome Presets
Workflows created from Welcome presets will now have 'Subscribed to marketing' as a trigger, replacing the previous 'Sign up' trigger. This allows various opportunities to target different customer groups in a single flow.
If you've already set up a welcome automation, there's no need to make any adjustments—it will still work just fine. We'll update your automation with the new trigger logic later unless you want to test our latest addition yourself.
Audience
Contact Import Changes
We've made re-importing contacts as subscribed as seamless as possible with the 'import as subscribed' checkbox.
Other Updates
Onboarding Tools for Headless Stores
New tools are available to help onboard if you have headless stores, including setup instructions and reporting features to ensure a smooth integration process.
Combined Discounts for Shopify
Our new Shopify Combined Discounts feature allows you to combine Omnisend-generated discounts in email and SMS automations and email campaigns with Shopify order, product, or shipping discounts. This integration provides a seamless way to offer stacked discounts to customers, enhancing user experience and conversion rates.
User Interface Enhancements
We are constantly updating our user interface to improve your experience. Some recent changes include enhancements to the progress bar in campaigns, more action buttons, and error handling in signup forms. We have also made navigating dropdown menus and managing your forms easier. Stay tuned for more updates as we continue to refine and enhance our platform 💚
Integrations
FuseWP. We're introducing the FuseWP app, which seamlessly connects WordPress with Omnisend. Key features include automatic updates, seamless unsubscribes, tag assignment, and custom field sync. Read more in the dedicated guide.
We hope these updates enhance your experience and improve the efficiency of managing your email & SMS marketing. Stay tuned for more exciting features next month!
Have any other questions? We are here for you at [email protected] 24/7.