Omnisend for Woocommerce is an integration that allows you to link your Omnisend account to your Woocommerce store.

It lets you use your store's data to better segment your customers, automate marketing, recover abandoned carts, and automate the upsell process, among other available features.

If you want to use Omnisend for WordPress without Woocommerce, jump to this article for more detailed instructions.

Integrating Omnisend with Woocommerce
Woocommerce plugin benefits
Data synchronization
Order statuses mapping for Automation Workflows
Troubleshooting store connection

If you have been using Omnisend and already have an account with another store connected to it, you'll need to create a new empty brand first, then proceed with the steps described below. To register a new store under an existing account, check this step-by-step guide. Once a new brand is registered, proceed with the steps below.

If you haven't been using Omnisend before connecting to the WooCommerce store, you're connecting now; just proceed with the steps below.

Also, WordPress has 2 app versions. Both are compatible with Omnisend but have slightly different designs. So, for your convenience, we'll show whole process for both app versions: wordpress.org and wordpress.com.

Step 1. Navigate to your WordPress Admin Dashboard, → go to the Plugins page → Add New→ search for Omnisend for WooCommerce plugin → click Install Now.

If you are only starting to work in WooCommerce, we suggest reading more about WoCommerce plugins here.

Step 3. Plugin will be installed in a few seconds and 'Activate' button will appear. Click it to activate Omnisend for the WooCommerce plugin.

Step 4. Plugin will be activated and you'll be redirected to the 'Installed plugins' page. On the top of this page you'll see a bar that will allow you to connect your Omnisend account to Woocommerce. Click 'Get started' link as shown on the screenshot below:

Step 5. You'll land on the page shown below. If you have an Omnisend account, you should have an empty brand created there already, as explained here. If so, click 'Connect your account' button. If you're just starting to use Omnisend and that's the first store you're connecting to Omnisend, click 'Create new account' button:

Step 6. If you've selected 'Connect your account' option and you have an empty brand to connect the store to, you'll see the popup shown on the screenshot below. If you've selected 'Create new account' option, you'll need to go through the Account Registration process first, then you'll see the same popup. Click 'Approve' button. If you don't land on this page and an error is shown instead, go to our Troubleshooting section.

Step 7. That's it! The plugin will send a Verification request to Omnisend, and the store will be connected. You'll land on the Brand Assets page:

Step 1. Navigate to your WordPress Admin Dashboard, → go to the Plugins page → Add New→ search for Omnisend for WooCommerce plugin and select it.

Step 2. You'll be redirected to Omnisend plugin page in the Plugin Marketplace. Click 'Install and activate' button:

Step 3. It'll take a few seconds to install and activate the plugin. Once it's done, you'll land on this page. Click 'Manage plugin' button:

Step 4. You'll land on the page shown below. If you have an Omnisend account, you should have an empty brand created there already, as explained here. If so, click 'Connect your account' button. If you're just starting to use Omnisend and that's the first store you're connecting to Omnisend, click 'Create new account' button:

Step 5. If you've selected 'Connect your account' option and you have an empty brand to connect the store to, you'll see the popup shown on the screenshot below. If you've selected 'Create new account' option, you'll need to go through the Account Registration process first, then you'll see the same popup. Click 'Approve' button. If you don't land on this page and an error is shown instead, go to our Troubleshooting section.

Step 6. That's it! The plugin will send a Verification request to Omnisend, and the store will be connected. You'll land on the Brand Assets page:

Once you connect your WooCommerce to your Omnisend account via the plugin, you will get access to the complete package of Standard and Pro plans features, including:

💡 Omnisend Woocommerce plugin includes all Omnisend standard features. You might want to pass additional information to your Omnisend account for custom automation workflows. To do that, you can use our open API. To learn more about backend possibilities, please visit our API documentation.

Make sure to allow WooCommerce plugin permissions for the integration to run smoothly. To do that, you must go to the WordPress admin panel and press the "add permissions" button.

Step 1. Go to your WordPress admin panel and open the Omnisend plugin page

Step 2. Update the Omnisend plugin to the latest version if needed

Step 3. Click the “Add permissions” button

Step 4. Click “Approve” in the WooCommerce consent window.

After you complete the integration with Woocommerce, Omnisend starts syncing all historical data from your store.

The information passed to Omnisend includes your contacts, products, and orders. The initial synchronization may take up to a few hours but not more than 24 hours. 

Later on, all of your assets will be populated to Omnisend instantly.

Please note that we sync email addresses provided on the checkout with non-subscribed status to Omnisend by default.

Our plugin allows you to add an email opt-in checkbox at checkout. So, if you want to gather email subscribers at checkout, go to the Omnisend Plugin and change the text for the Checkout opt-in settings field to: 'Keep me up to date on news and exclusive offers via email.' To save the changes, click the 'Update Opt-in' button.

Once this is done, the consent box will be added to your store's checkout page. During the checkout process, everyone who checks this box will be synced to Omnisend as an email subscriber.

Note! The checkout opt-in works for the email channel only; phone numbers will be synced with non-subscribed status.

On your plugin page, you will see a store data sync status table that will show the corresponding status of syncing: Success, Error, Pending, Skipped with two self-service actions:

Tip! 👍 Make sure you enable at least a few forms provided by Omnisend and proceed with the integration for the ones you already have in your store.

We would also recommend considering alternative ways for the opt-in collection for the customers to trigger your Automation workflows.

Omnisend doesn't replace any of the automatic responses you have in your WooCommerce store.

If you wish to replace them, you need to disable automations sent by Woocommerce and enable corresponding automations in Omnisend.

As the two platforms have a different logic behind them, to work with order-based automations, it is crucial to understand how order statuses on Woocommerce are mapped to the ones on Omnisend. The table below will help you to understand statuses for different payment methods in WooCommerce:

Important note: if you use transfer payment options (such as PayPal, credit card, etc.), you will need to set the Order confirmation trigger to Order status changed. If your payment option is cash on delivery, the trigger should be set as Order placed. If you use both payment options, you will need to have two confirmation workflows to capture all your orders: 

If you get this error, it means that you have another Woocommerce store connected to your Omnisend account already. To fix this, you'll need to log into your Omnisend account in a separate tab and open the empty brand where you want your Woocommerce store to be connected (it should be created by now, but if you haven't done it yet, do it as explained here). Then get back to your WordPress admin account and click 'Connect your account' button once again. You'll land on this page, where you'll just need to Approve the connection and that's it.

This is a common error in WooCommerce. There are a few possible causes to this issue:

If you’ve tried all the above, your server is stripping the “Authorization” header.

Authorization – step 1

Authorization – step 2 – error

Important: As this pertains to configuration of your webserver and/or other WordPress plugins, Omnisend cannot provide support in these cases. You can try the suggestions below at your own risk. Please always consult with a web developer when making configuration changes.

In some cases, doing the following might help (some may not apply to you):

If that does not work, contact your hosting provider.

If you have any questions or need assistance, do not hesitate to contact our support team at [email protected].