Double Opt-In

Learn how double opt-in works, how you can set it up and benefit from it

Ira avatar
Written by Ira
Updated over a week ago

Each subscriber on your list has given you permission to email them. Double opt-in is a two-step version of this process. First, your potential subscriber fills out one of your signup forms. Second, a follow-up email is sent to their inbox for subscription confirmation. Once that is done, the contact appears as a subscribed contact on your Omnisend list.

This article explains the benefits of the double-opt-in process and how to set it up.

Double Opt-In Process

The scheme below explains how exactly double opt-in works and how it integrates into the Welcome Email or Welcome Series process.

Important! Currently, only a double opt-in Email can be sent to the customer subscribing to the Signup form. If you create the form with the SMS opt-in only, the double-opt-in option won't work.

Benefits of Double Opt-In

Double opt-in helps you keep your subscriber list clean and ensures no bad email addresses or spam bots appear. With a single opt-in, all email addresses appear on your list immediately. Although it looks like a better way to grow your list, it might get clogged with low-quality email addresses: ones with typos, fake addresses to get a discount, etc. Double opt-in acts as a layer of confirmation that the email address is valid and will be able to receive your campaigns and automated emails.

The main benefits include the following:

  • Protection against spam bots, email scams, and fake subscribers.

  • Assurance of valid email addresses and an archived record of the subscriber's consent. Depending on your country's regulations, double opt-in might be mandatory.

  • Higher open rates, lower bounce, and unsubscribe rates due to higher quality subscriber lists.

  • There is no additional cost to it: all confirmation emails are not counted into your monthly mailing credit limit.

Setup Process

Double opt-in is optional on Omnisend. It can be enabled in the setup process of your signup forms. Although we strongly suggest using it, it is up to you to decide whether a particular signup form should use double opt-in. Below, we'll describe ways to set up Double opt-in.

To turn on double opt-in, go to Behaviour settings β†’ Audience management β†’ Enable double opt-in.

Once enabled, you can set up double opt-in content and edit the verification email and confirmation page.

For the email, you can edit the following information:

  • Subject line. This is the subject line of the confirmation email. Make sure it is simple and easy to understand for those expecting your confirmation email. The default text is "Please confirm your subscription!"

  • Sender's name. We suggest using your company name here so your potential subscriber can easily find this email in the inbox.

  • Verified the sender's Email. Using a sender's email address on your own domain is highly suggested.

  • Email headline. This headline will appear in the email message itself. The default text is "Confirm your subscription."

  • Email content. We suggest informing your potential subscriber that there is one more step left. Leaving instructions for those who received it by mistake is also welcome. The default text is "If you received this email by mistake, simply delete it. You won't be subscribed if you don't click the confirmation link above."

  • Confirmation button. You can change the text that appears on the confirmation button. The button itself cannot be removed from the Email, as it is essential and needs to be clicked to add the contact as a subscriber.

  • Preview email. This link allows you to check your email on desktop and mobile devices.

Note! Brand assets (fonts, buttons, and logos) are automatically applied to the verification email and confirmation page. In case brand assets are unavailable, default styling is applied. Read more about brand assets in the dedicated guide.

For the Confirmation page, you can edit the following information:

  • Use the pre-built confirmation page (defined by fields below) or Redired subscribers to another page β†’ Link to β†’ add your link.

  • Page headline. This is a headline that appears at the top of the confirmation page. The default text is "Subscription confirmed!".

  • Page content. We suggest informing your potential subscriber that their subscription is now confirmed. The default text is "Your subscription has been confirmed. Thank you for subscribing!".

  • Show the website button checkbox. You can show a button that leads to a particular page of your website. To do so, tick this box. Once added, you can name the Website button and change The URL if needed. You can go with any page on your website too. Feel free to add UTMs or use shortened URLs for additional tracking.

  • Preview confirmation page. This allows you to check your confirmation page on desktop and mobile devices.

Have any additional questions? Feel free to contact us at [email protected].

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