In Omnisend, the same contact may have different subscription statuses for each channel: Subscribed to Emails and Unsubscribed from SMS or Push Notifications. For that reason, we don't keep a Suppression list but only allow you to check your contacts' statuses by creating a Segment of the contacts unsubscribed from the chosen channel.
Before you start
Omnisend automatically adjusts your Email Campaigns and Automation workflows so that the message won't be sent to the unsubscribed contact. The only exclusion is the transactional messages that can be sent to all contacts despite their subscription status.
Email and SMS channels have a dedicated page that customers will see after they choose to unsubscribe. Learn more about the Unsubscribe page for the Email channel and different opt-out instructions for the SMS channel.
The Customer account
You may see the status of your contact denoted by reddish color under the All contacts tab.
By opening your customer profile, you may also check the date when his subscription status changed to unsubscribed and why did that happen.
💡 The information in the customer's profile provides the reason and the date of the last opt-out. If your customer subscribes again, the opt-in time will be later than the opt-out one, and the subscription status will be set to Subscribed.
Creating a Segment of the Unsubscribers
To check aggregated data, you may create a Segment of the Unsubscribed contacts.
For Classic Segmentation, click Create segment button → select the channel → set the status to Unsubscribed.
For New Segmentation, click Create segment button → Subscription status→ set the status to Unsubscribed from the channel you need (in our case, it's Email).
With this Segment, you are checking the current status of your contacts. If they opted out of your marketing and then subscribed again, they will have the last opt-out date and the reason listed in their profiles.
Using Segments, you may check the subscription status for the Email, SMS, and Push Notifications channels.
You may also filter your contacts out based on the unsubscription reason. The list of the reasons for the Email channels includes.
This list is for Classic Segmentation:
Unsubscribed via link in marketing message, when the customer unsubscribes on the Unsubscribe page.
Unsubscribed by user action, when Omnisend account user unsubscribes the customer.
Unsubscribed via API request when the status of the customer is changed with the API request.
Unsubscribed via file import, when the import file contains the opt-out date field for the contact that is later than the opt-in one.
Unsubscribed via preference management link, when the customer un-checks Subscribe to marketing campaigns via email option within the Preference management page.
Unsubscribed on your website when the customer status changes to unsubscribed one in your store admin.
Unsubscribed due to changes in pricing, due to the changes in Omnisend pricing, customers having Removed status (legacy) were unsubscribed.
Bounced when the customer's email address is reported as undeliverable.
Reported spam when the customer reports your emails as spam.
Unknown, any reason other than those listed above.
For the New Segmentation, the correlating filter is Opted out → Reason:
Here's the list of reasons you will find:
Personal preference - customers who unsubscribed via the link in the marketing message or via preference management link;
Bounced - when the customer's email address is reported as undeliverable;
Reported as spam - when the customer reports your emails as spam;
Were manually unsubscribed - when Omnisend account user unsubscribes the customer or when the import file contains the opt-out date field for the contact that is later than the opt-in one;
External changes - when the customer unsubscribed on your website (customer status changes to unsubscribed one in your store admin) or when the status of the customer is changed with the API request;
Other - different reasons (not stated above) or due to the changes in Omnisend pricing.
🎓 If you have inactive (unengaged) contacts in your account, changing their status to Unsubscribed instead of deleting them is recommended. Unsubscribed contacts will never receive any emails from you; they won't have any impact on pricing and will keep the information about your customers, unsubscription reason, and more.
⚠️ To restore accidentally unsubscribed contacts, the file with your contacts import should contain the opt-out date later than the opt-in one.
Didn't find the answer to your question? Reach out to our Support Team via in-app chat or at [email protected].