At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.
This article contains essential information about the recent releases, which will help you optimize your marketing with Omnisend even further.
Email Builder
Universal Layouts: Consistency made effortless
Managing multiple emails with similar content? We have great news for you! We’ve introduced Universal Layouts – blocks you can edit once and update everywhere.
Universal Layouts work across your emails, allowing you to build and reuse components like headers, footers, or product blocks. When you drag them into a new email, you can choose to edit universally (so changes reflect everywhere) or edit independently to use them as unlinked layouts.
Forms
Forms AI Assistant: Create forms from a simple prompt
You’ve told us that building forms from scratch can be time-consuming, so we've built something to help. Our Forms AI Assistant is now available to all paid Omnisend users.
You can describe what you want (“a discount pop-up for first-time visitors with an image”), and the Assistant will generate the full form layout – including structure, copy, and visuals. It’s fully interactive: you can refine the design by typing follow-up instructions, and the Assistant will update the form in real-time based on your input.
This is a perfect tool for speeding up your form creation process or exploring ideas without having to start from a blank slate.
Automation
Automation Alerts: Smarter setups, fewer mistakes
We know automations can get complex, especially when you’re managing conditions, delays, and multiple paths. To help you stay in control, we’ve introduced a brand-new in-app Alerts system in the Automations builder.
You’ll see alerts for logic issues (like overlapping filter conditions or missing triggers) and missing best practices or recommendations. Look for the new bell icon in the builder to review and apply fixes quickly.
These proactive tips help you avoid common errors, improve performance, and reduce support needs – before you hit start workflow.
Reports
Ordered Product Reporting: See exactly which items your campaigns sold
You told us you wanted to understand not just how much revenue your emails generate, but which products are actually driving that revenue. We’re thrilled to announce that Ordered Product Reporting is now live across all Campaign reports – Email, SMS, Push, and A/B.
You’ll now find a dedicated product performance section in your campaign overview. It shows exactly which items were purchased after a message was sent, including:
Product Title, ID, SKU, and quantity sold
Summary cards for total unique products ordered and total units sold
The ability to export this data for your own reporting or team insights
Even better – we’ve backfilled the data starting from 1 November, so you can already explore your recent product-level results.
Whether you're planning promotions, optimizing content, or just curious about what your audience is buying, this new report gives you the product-level clarity you've been asking for.
Deliverability
Domain Setup: A smoother, smarter verification flow
We’ve made several improvements to make domain setup more reliable and user-friendly, especially for those without extensive DNS experience.
Smarter SPF merging: We now detect your existing SPF records and auto-merge with the necessary records.
Provider-specific guidance: Choose your DNS provider and get instructions tailored to their setup style
Inline feedback & help: If anything looks off (like duplicate or invalid records), we’ll flag it clearly – and you can contact support right from the flow
These updates help reduce setup errors and ensure your deliverability is protected from day one.
And as always, if you need a hand, you can reach out to our award-winning Support team via in-app chat or at [email protected] – we're available 24/7 and always happy to help.
Partner Portal
Omnisend Partner Portal: Updates for better collaboration
If you’re managing multiple brands or clients, you’ll see some great improvements in the Partner Portal this month:
✅ Guided access and transfer flows
We’ve redesigned the process for creating accounts or requesting access, with clear steps to ensure everything is done correctly. This helps you avoid delays and ensures you receive your revenue share.
🔄 Real-time brand sync
All brands connected to an Omnisend account are now instantly reflected in the Partner Portal. Previously hidden or deleted brands are now fully synced – so what you see is always accurate.
⏳ Reminders for pending invites
If a request has been sitting in “Pending” for more than 24 hours, you’ll see a helpful prompt to resend it. No more forgotten or stalled requests.
UI Improvements
We’ve made a series of small, helpful UI updates across Omnisend to give you clearer insight into your billing and contact usage – right where you need it.
In Store Settings → Pricing Plan, you’ll now see a new “Check Billing History” link for quick access to past invoices.
Invoices now display your active billing tier and the billable contact count at the time of billing.
You can filter invoices by store if you're managing multiple brands – making it easier to track which charges apply where
We also updated the Billing Address section title to clarify that this is where your tax information lives.
In Audience → Contacts, you’ll now see a small, clear note showing your billable contacts count – right next to your total. No more guesswork when checking what’s included in your plan.
Have Questions?
You can reach us anytime via the in-app chat or email us at [email protected]. We're available 24/7 and happy to help.