There are multiple ways to add contacts to your Omnisend account. But no matter how your contacts were added or their statuses, you will see them listed under the Contacts tab.
What Contacts are Added to the Contact List?
The answer to this question is pretty simple - all contacts you have in Omnisend are added to your Contacts list. Let's underline some of the main aspects:
All contacts, despite their subscription status, are added to the Contact list.
Each contact can be recorded only once in the Contact list but may belong to any number of Segments.
If you migrated from another ESP, it might be unusual for you to find that Omnisend doesn't maintain contact Lists and fully replaces them with dynamic Segments. In this way, we want to encourage Omnisend users to consider their contacts as something that changes over time.
When a new contact is added to your list, it should be streamlined to the right Segment, and if it doesn't qualify with the rule, it should be removed from it.
Viewing Your Contacts' Data
The Contact list shows the most general information, including your contacts' names, email addresses, phone numbers, channels' statuses, and the date when the contact was added.
Since Omnisend is a multichannel platform where the same customer can be subscribed to SMS, non-subscribed to Email, and unsubscribed from the Push Notifications channel, we show all contacts with all subscription statuses in a single list.
To get lists of contacts with different subscription statuses for each channel, you should create a Segment, specifying both the subscription status and the channel. To do this, go to the Segments tab and click on Create segment.
💡 Omnisend automatically adjusts your recipients' lists according to the contacts' statuses for each channel. Find the complete list of message types and contacts' statuses mapping.
If you send your Campaign to all contacts, the number of the actual recipients might differ, so check how many contacts from the Segment have subscribed status.
Searching for the Contact
You can use the search field to find a specific contact in your Omnisend Audience. Remember that it accepts email addresses and phone numbers.
If you wish to find your contact using a name or any other identifier, you should apply that rule in the Segmentation.
After you find the contact you need, you can click on it to open the Profile page.
Best Practices
The Contact list should be a starting point for further list management. We never recommend sending messages to the whole list, but targeting campaigns for different groups based on their behavior and interests.
If you have more questions or need assistance, talk to our Support Team via In-app chat or at [email protected].