What's New - January 2024

Learn about our newest features and improvements

Ira avatar
Written by Ira
Updated this week

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!


New Deliverability Requirements

Stay ahead of new Gmail, Yahoo!, and AOL deliverability requirements from February 2024. It's important to take quick and straightforward steps to ensure compliance. Rest assured, we will reach out to guide and remind affected senders, making the process seamless.

Marketing Playbook

Brace yourselves for the launch of the Marketing Playbook, a unique merchant-to-merchant strategy exchange exclusively for Omnisend customers on the Standard plan or above!

Starting this January, subscribers to our paid plans are in for a treat every two weeks. The Marketing Playbook, more than just a newsletter, offers you a backstage pass to successful tactics in ecommerce right now. Packed with step-by-step guides, proven strategies from Omnisend merchants, and ready-to-replicate campaigns, this is your ultimate resource for mastering email or SMS marketing and discovering new ways to engage customers.

So, keep an eye on your inbox for exclusive access details to the Marketing Playbook hub if you're on the Standard or Pro plans.

๐Ÿ” And for those on free plans, intrigued by what you're hearing, now's the perfect time to upgrade. Trust us, it's an opportunity you don't want to miss!

Password is only sent to Omnisend customers on paid plans. If you have not received the password, please contact us at [email protected].

Workshop: Ask your questionsโ€”New Gmail & Yahoo! sender requirements

Join us: on Jan 24, 2024, at 10:00 AM ET / 3:00 PM GMT

Don't let spam be the silent killer of your revenue!

In this workshop, we will guide you through the latest Google, Yahoo!, and AOL requirements, ensuring optimal inbox delivery for your emails.

Our experts will cover:

โœ… What exactly are these changes?

โœ… What does it mean for you?

โœ… How do you prepare for it (with a step-by-step walkthrough)?

โœ… What are the next steps after you comply?

โœ… Interactive Q&A session โ€“ leave your questions in advance in the registration form, or simply ask them during the workshop.

Note: This event has passed, and registration is no longer available

Email Builder

Dynamic Preview

Our new feature in Email Builder allows you to dynamically preview emails, showing you how your emails will look with actual contact data before sending them. This feature works for both campaigns and automations, providing a comprehensive view of your communication strategy.

You can add variables like names, countries, or addresses to your email and see them in action through dynamic preview. This allows you to see how personalization will appear for real customers with real data without leaving the email builder.

Edit Booster Content

We're excited to announce a significant update to our product โ€“ now, you can easily edit booster email content. The content of the booster email will be seamlessly copied from your original email, providing you with a quick starting point for customization.

Here's how it works:

  1. Preview Content. To get a sneak peek at the booster email content, click Preview. This allows you to review the initial content before making any modifications.

  2. Edit with Ease. If you wish to change the content, click "Edit Content." This will take you to the email builder, where you can customize the email content according to your preferences.

  3. Save & Close. Once satisfied with your edits, click "Save & Close" to apply the changes. Your booster email is now ready to go with the updated content.


Close the Form by Clicking Outside

We've listened to your feedback and are excited to unveil a new feature in the Forms Builder โ€“ the ability to close a form by simply clicking outside of it. This subtle yet convenient improvement enhances the user experience.

Updated close settings allow you to adjust settings to customize the close button style and enable the option to close the form by clicking outside of it.

Bulk Actions

Managing your forms is now more streamlined and efficient than ever. Say goodbye to time-consuming deletions and hello to increased productivity.


Revamped Segment Creation Flow

Get ready for a more streamlined and intuitive segment creation experience! We're rolling out some key changes to enhance your workflow.

  • Say goodbye to the 'Create segment' button in the contacts list. But fear not, it's not gone โ€“ it's just moved. You'll find it in the top right corner of the segments list.

  • Clicking the 'Create segment' button will now seamlessly redirect you to the pre-built segments library, ensuring easy access to a variety of segment options.

  • For those who prefer the segment builder over pre-built segments, worry not! Clicking "Create from scratch" will effortlessly take you to the segment builder, providing flexibility and choice in segment creation.

Enhanced Product Viewed Event

  • The product-viewed event in segmentation comes with a nested payload structure, offering a more precise segmentation. Now, you can identify specific products and categories that pique your customers' interest.

  • The Product Viewed Event will now be integrated into the contact profile timeline, providing a comprehensive view of your customers' interactions.

  • We've fine-tuned the pre-built segment filters, especially the 'Viewed a certain product' filter, ensuring relevance and accuracy in your segmentation efforts.


Updated Wix Integration

Check out the updated version that now supports the following ecommerce marketing use cases:

  • Growing Subscribers List. Effortlessly build and expand your subscriber base for targeted marketing efforts.

  • Forms. Streamline your data collection with easy-to-create forms for enhanced customer engagement.

  • Converting Subscribers. Boost your conversion rates by implementing effective strategies to turn subscribers into customers.

  • Welcome Automation. Make a lasting first impression with automated welcome messages for new subscribers.

  • Campaigns. Execute powerful marketing campaigns to drive engagement and sales.

  • Recovering Lost Sales. Implement abandoned checkout automation to recover potential sales and minimize cart abandonment.

  • Build Loyalty. Foster customer loyalty through strategic marketing initiatives.

  • Customer Reactivation. While historically placed order events are not available yet, stay tuned for future updates that will enhance customer reactivation.

  • Scratch & Win helps to increase your sales, newsletter subscribers, viral referral traffic, repeat visits, and engagement by showing a customizable scratch card anywhere on your website.

    Read more in the dedicated guide;

  • With Social Boost, you can run giveaways, contests, refer a friend, instant win, and post-purchase campaigns to boost sales, followers, shares, viral traffic, email Lists, referrals, engagement, and more.

    Read more in the dedicated guide;

  • Gratisfaction is a feature-rich app to help you grow sales, newsletter subscriptions, viral traffic, shares, referrals, sign-ups, followers, gain customer insights, brand engagement, loyalty, and more.

    Read more in the dedicated guide;

  • WS Form. Integrate Omnisend with the WS Form, and you can capture any contact information you collect from the WS form and send it to Omnisend. You can use this information to segment contacts and send personalized messages.

    Read more in the dedicated guide.

Have any other questions? We are here for you at [email protected] 24/7.

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