At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.
This article contains essential information about the recent releases, which will help you optimize your marketing with Omnisend even further.
Campaigns & Automations
Recently Viewed Product Recommendations
We’re excited to announce that the Recently Viewed Products item is now available as an add-on for all users on the Standard plan. Previously, this feature was exclusive to Pro users; however, from now on, Standard Plan users can access it without upgrading their entire plan.
The feature is now available as a separate add-on, giving you more flexibility and control over your feature set.
Branded SMS Short Links
At Omnisend, we know that clear, recognizable domains can increase user confidence and engagement. You can now customize the domain in your SMS message links, making messages that point to your products or special offers more trustworthy and cohesive.
Please note: This feature is being gradually rolled out. You might not see it in your account yet, but it will be available soon.
Audience
Archiving Segments
Our new tool lets you archive outdated segments instead of deleting them, making it easier for new users to keep their lists clean and organized. You can also restore archived segments with just one click.
Pre-built Texas SMS Subscribers Segment
Since businesses sending promotional SMS/MMS messages to Texas residents must comply with Senate Bill 140 (SB 140) from September 1st, we have created a pre-built template for the Texas SMS Subscribers segment. Now, it's even easier to locate and exclude Texas-based contacts from your communication.
Migrate Your Contacts from Yotpo
If you are migrating from Yotpo to Omnisend and your store runs on Shopify, you can move your contacts automatically with just one click. In your Omnisend account, go to: Dashboard → Yotpo migration → click Start syncing contacts.
Deliverability
Transfer Your TFN to Omnisend
If you already have a toll-free number used for SMS marketing and want to continue using it within Omnisend, you can now transfer that number directly to Omnisend.
Keep your current sender identity and avoid disrupting ongoing SMS communications.
Maintain your brand consistency across platforms.
Simplify operations by managing your SMS messaging directly in Omnisend.
Integrations
New App: Bit Integrations
You’ll now find Bit Integrations in the App Market — a powerful no-code automation plugin for WordPress that lets you connect your favorite tools in just a few clicks.
Key Benefits
Incoming & Outgoing Webhook
Connect 290+ platforms
Multi-Site Support
Send Unlimited Data
Conditional Logic
Field Mapping & Custom Value
New App: AdPerfect: BoostPop – Pop Ups & Banners
You can now connect to BoostPop: an all-in-one popup and announcement bar app.
Key Benefits
Unified popup and banner builder for email sign-up, cart recovery, discount offers, etc.
Supports email and SMS capture directly within popups.
Advanced targeting options: exit intent, time delays, location, device type, traffic source, page URL.
Omnisend integration ensures captured subscribers flow directly into Omnisend audiences.
New App: Lantern AI Quiz Builder
We have added Lanern to our App Market. It guides visitors through dynamic, conversation‑style quizzes that result in tailored product recommendations.
Key Benefits
Advanced quiz logic: Take advantage of easy-to-use logic flows to create that hyper-personalized quiz experience based on subsequent answer selection.
Easy setup: Choose from various fully customized templates or use Lantern AI to generate an on-the-spot quiz based on your product range and brand needs.
Save all quiz answers as custom properties in Omnisend for each contact. This creates a 360° profile - not just an email address and name, but preferences, needs, and lifestyle details.
Have questions?
You can reach us anytime via the in-app chat or email us at [email protected]. We're available 24/7 and happy to help.