At Omnisend, our teams develop the product regularly, and new features and improvements are released weekly.

This article contains essential information about the recent releases, which will help you optimize your marketing with Omnisend even further.

Yeah, we know. Usually this stuff comes wrapped in revolutionary, AI-powered, synergistically optimized packaging. Let's skip the buzzword soup and keep it simple this time.

We’re expanding personalization across Omnisend, and these updates are now part of the Personalized Content add-on (included for Pro merchants, available as an add-on for the Standard plan):

We’ve made it easier to bring your Yotpo contacts into Omnisend. You can now access the Yotpo migration dashboard directly from the Add contacts modal, and if you enable periodic sync, your contacts will update automatically every 24 hours. Migration performance has also been boosted – processing speeds are now up to 10× faster, ensuring smoother and more reliable imports.

You can now export your reports as PDFs, which is perfect for sharing polished dashboards with charts, tables, and KPIs with just one click.

Available on Sales, Campaigns, and Automations reports, this makes it easier to capture and share insights beyond raw data.

We’ve also added Segment Performance export, so whether you need deep analysis (CSV) or a clean, visual summary (PDF), you can now choose the format that best suits your needs.

We’ve improved the Audience Growth report to give you clearer insights into how your subscriber list is growing. You can now:

With these updates, it’s easier than ever to track, understand, and optimize your audience growth across all channels.

This month, we introduced several small but powerful UI improvements to make Omnisend clearer and more enjoyable for you to use. From animated progress in reports to more polished confirmations and friendlier empty states, these updates are all about reducing uncertainty and adding delight at every step. You’ll also notice refreshed touches in navigation, loaders, and active segment indicators – subtle changes that make your daily experience smoother and more motivating.

TrackShip is a shipment tracking and post-purchase experience platform that helps WooCommerce businesses provide an exceptional post-shipping experience to their customers. It helps to gain loyalty and trust and increase repeat purchases, which is crucial for any eCommerce business to grow and succeed in the long run.

RuffRuff PreOrder is a Shopify app built for seamless pre-order management, proudly holding the “Built for Shopify” badge as proof of top quality. It lets you set up unlimited pre-orders with ease and supports flexible sales options like early-bird discounts, seasonal promotions, VIP-only sales, and launch announcements. The app also enforces order restrictions, integrates with Shopify Flow for advanced purchase limits, supports post-payment and deposits, and offers multilingual customization for cart buttons and messages — making it a powerful all-in-one solution for pre-orders and exclusive sales.

Instant Section & Page Builder is an all-in-one, no-code page builder designed for Shopify merchants, agencies, and design teams. It enables users to create powerful and SEO-friendly pages like homepages, product detail pages (PDPs), landing pages, and more without writing code.

This feature can identify abandoned cart contents for both unknown, non-logged-in users (Grow contacts) and known, non-logged-in customers (emails in your Grow suppression list). If you use this feature, Retention will send you all of those Add to Cart events.

The ecommerce analytics platform is built specifically for retention marketing agencies.

Wufoo is an online form builder that allows users to design custom forms, surveys, event registrations, and more. It provides tools for embedding forms, using webhooks, and accessing data via a RESTful API. Integrating Wufoo with Omnisend enables form data to be collected as contacts, automating workflows when someone submits a Wufoo form.

Recurly is a subscription management & recurring billing platform. It helps businesses manage subscription plans, automate invoicing, handle trials, billing failures, subscription lifecycle, and more. Integrating Recurly with Omnisend lets you bring subscription and billing events into your marketing workflows. You’ll be able to segment your audience by subscription status, send emails when subscriptions are created, updated, canceled, or when payments succeed/fail, and more.

Viral Loops integration with Omnisend connects your referral marketing campaigns to your email and SMS workflows by syncing participant data, such as new referrals, milestones reached, and rewards earned, into Omnisend. This enables automated messaging, audience segmentation, and workflow triggers based on referral activity, supporting a seamless referral-to-conversion experience within your marketing automation strategy.

ChargeBee is a robust subscription management and recurring billing platform designed to automate the full subscription lifecycle - from invoicing and trials to renewals and dunning. It streamlines revenue operations and helps businesses manage global compliance, flexible pricing, analytics, and more. Integrating ChargeBee with Omnisend enables marketers to use subscription events to power highly personalized email and SMS campaigns, improve retention, and automate messaging based on billing triggers.

Connect Omnisend with Wonderment to send shipping updates as events that trigger timely email or SMS automations. Segment customers based on past delivery experiences to improve engagement and retention.

Key features:

Seal Subscriptions is a Shopify subscription management platform that helps eCommerce brands manage recurring orders, improve retention, and reduce churn. When connected with Omnisend, Seal subscription lifecycle events become powerful triggers for automations and segmentation.

Zoho CRM is a cloud-based CRM platform that helps businesses automate and manage sales, marketing, and customer support processes to enhance customer engagement and boost revenue.

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