There are multiple ways to add contacts to your Omnisend account. But no matter how your contacts were added or what statuses they have, you will see them listed under the All contacts tab.

Contents

What are contacts added to All contacts list?
Viewing your contacts' data
Best practices

What are contacts added to All contacts list?

The answer to this question is pretty simple - all contacts are added to your All contacts list. Let's underline some of the main aspects:

  • all contacts, despite their subscription status, are added to the All contacts list;
  • each contact can be recorded only ones in the All contacts list but may belong to any number of Segments;
  • the price for your subscription is based on the number of contacts with subscribed status.

If you migrated from another ESP, it might be unusual for you that Omnisend doesn't maintain contacts' Lists and fully replaces them with the dynamic Segments. In this way, we want to encourage Omnisend users to look into their contacts as something that changes over time. When a new contact is added to your list, it should be streamlined to the right Segment, if it doesn't qualify with the rule - removed from it.

Learn how you can create a List out of Segment.

Viewing your contacts' data

In the All contacts list, you may see the most general information, including the name of the contact, email addresses, channels statuses, and the date when the contact was added. Since Omnisend is a multichannel platform where the same customer may be subscribed to SMS, non-subscribed to Email, and unsubscribed from the Push Notifications channel, we are showing all contacts with all subscriptions statuses in a single list.

To get the lists of the contacts with different subscription statuses for each of the channels, you may create different Segments for defining the channel and contact status in the rule.

💡 Omnisend automatically adjusts your sending lists according to the contacts statuses for each of the channels. Find the full list of the messages types and contacts' statuses mapping.

If you choose to send your Campaign to All contacts, the number of the actual recipients might be different, so make sure to check how many contacts from the Segment have subscribed status.

Searching for the contact

If you need to find a specific contact in your Omnisend Audience, you may use the search field. But keep in mind that it accepts email addresses only. If you wish to find your contact using the name, phone number, or any other type of the identifier, you may use Segmentations.

After you find the needed contact, you may click on it to open the Profile page.

Best practices

All contacts list should be a starting point for your further list management. We never recommend sending your messages to the whole list but targeting your campaigns for different groups based on their behavior and interests. Use All contacts tab along with the Segmentation on the Fly to filter your Audience based on various attributions to get a better understanding of the tendencies happening to your contacts.

Check our success webinar on Selling more with segmentation topic.

If you have more questions or need any assistance, talk to our Support Team 💪 via In-app chat or at support@omnisend.com.

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