There are multiple ways to add contacts to your Omnisend account. But no matter how your contacts were added or what statuses they have, you will see them listed under the All contacts tab.


What are contacts added to All contacts list?
Viewing your contacts' data
Best practices

What are contacts added to All contacts list?

The answer to this question is pretty simple - all contacts are added to your All contacts list. Let's underline some of the main aspects:

  • all contacts, despite their subscription status, are added to the All contacts list;

  • each contact can be recorded only once in the All contacts list but may belong to any number of Segments;

If you migrated from another ESP, it might be unusual for you that Omnisend doesn't maintain contacts' Lists and fully replaces them with the dynamic Segments. In this way, we want to encourage Omnisend users to look into their contacts as something that changes over time. When a new contact is added to your list, it should be streamlined to the right Segment, and if it doesn't qualify with the rule - removed from it.

Learn how you can create a List out of Segment.

Viewing your contacts' data

In the All contacts list, you can see the most general information, including your contacts' names, email addresses, channels' statuses, and the date when the contact was added. Since Omnisend is a multichannel platform where the same customer can be subscribed to SMS, non-subscribed to Email, and unsubscribed from the Push Notifications channel, we show all contacts with all subscriptions statuses in a single list.

To get the lists of the contacts with different subscription statuses for each of the channels, you should create a Segment, defining both channel and status.

💡 Omnisend automatically adjusts your recipients' lists according to the contacts' statuses for each of the channels. Find the full list of the messages types and contacts' statuses mapping.

If you choose to send your Campaign to All contacts, the number of the actual recipients might be different, so make sure to check how many contacts from the Segment have subscribed status.

Searching for the contact

If you need to find a specific contact in your Omnisend Audience, you can use the search field. But keep in mind that it accepts email addresses only. If you wish to find your contact using a name, phone number, or any other type of identifier, you should apply that rule in the Segmentation.

After you find the required contact, you can click on it to open the Profile page.

Best practices

The All contacts list should be a starting point for your further list management. We never recommend sending your messages to the whole list but targeting your campaigns for different groups based on their behavior and interests. Use All contacts tab along with the Segmentation on the Fly to filter your Audience based on various attributions to get a better understanding of the tendencies happening to your contacts.

Check our success webinar on the Selling more with segmentation topic.

If you have more questions or need any assistance, talk to our Support Team via In-app chat or at [email protected].

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