CV3 is a full-featured e-commerce platform and service company, which provides the platform, hosting, design, web development and marketing company to grow online businesses. This integration allows you to connect your CV3 website to your Omnisend account. It enables you to use the data from your website which unlocks order-based automations, order and product-based segmentation, list growth.
Benefits of CV3 integration
Once you have your store connected to your Omnisend account, you can get access to the full package of Standard and Pro plans, including:
Channels: Email, SMS, Facebook Custom Audience, and Google Customer Match.
All Signup forms: Wheel of Fortune, Popup, Signup Box, and Landing Page;
All Automations: Welcome emails, Abandoned Cart, Order Confirmation, etc.
Expanded subscriber list segmentation with enriched data,
Full reports of campaigns, signup forms, and automations;
Campaign Booster and Product Picker features.
Integrating Omnisend with CV3
To integrate your CV3 store with Omnisend, you'll need to create an Omnisend account first.
Once you'll finish the account registration process, generate an API key and copy it.
Open your CV3 store admin and go to the Marketing tab. Then select Marketing tools from the menu on the left side of your screen -> Third Party -> Omnisend. Paste the API key that you've created, enable all the aspects of the integration that you'd like to use, and click 'Submit'.
CV3 team will work on setting up the integration for you. Once the integration is ready on the CV3 end, go to your Omnisend account and click the 'Connect your store' button.
Select 'Other' on the next step:
On the next page, you must enter your store URL and click the 'Connect store' button:
The last step would be to click 'Verify & connect' button since the Omnisend code snippet has already been added by CV3 team:
That's it! The integration is enabled. Continue reading to find out which features are supported by CV3 integration.
After you complete the integration with CV3, you'll get access to all the Omnisend features.
What is important to mention is that integration with CV3 doesn't sync historical data.
Signup Forms and Welcome email
The integration with CV3 allows you to use Omnisend Signup forms and trigger the Welcome automation with Signup trigger. Also, if you have any CV3 Signup forms on your website, those sync contacts to Omnisend as well. However, they don't trigger the Signup trigger. So, if you want to send a Welcome email to subscribers that signup via CV3 Signup forms, you'll need to create a segment of email subscribers:
Then create a workflow based on the 'Contact enters a segment' trigger and set the segment you've created, as a filter.
Make sure to keep the 'Re-trigger workflow for contacts...' feature disabled, if you don't want to send this Welcome email to customers who subscribe -> unsubscribe -> subscribe again.
Note! If you're going to create a workflow based on the 'Subscribers' segment, make sure not to use the 'Signup'-trigger workflow. Otherwise, duplicate emails will be sent to those who will signup via Omnisend signup forms.
Once the integration is enabled, all new orders will be sent to Omnisend the moment they're placed. So, you can send the Order confirmation emails using the Omnisend Order confirmation workflow.
Important! Order updates aren't sent to Omnisend from CV3, therefore 'Order status changed' workflows won't work and you'll be able to send emails based on initial order statuses only using the 'Order placed' trigger.
Order summary block
Some parameters aren't passed to Omnisend (subtotal price, purchased product(s), image(s), etc.). So, disable those in your Order Confirmation Email Builder (the disabled ones aren't supported).
And pricing details:
Note! As the shipping price isn't passed as a separate field to Omnisend, you can edit the 'Order total' text, so it'll inform your customers that the shipping price is included in the total price.
Billing and shipping block
As for the billing and shipping data, all the billing&shipping info is passed. 2 properties that aren't passed are Payment&Shipment methods. So, disable those as well.
Abandoned cart workflow
The CV3 integration captures all the cart abandonments if the email address is provided. Here's the list of scenarios when cart abandonment email will be sent if the order isn't placed:
If customer subscribed via one of the CV3 Signup forms, added some products to cart, and didn't finish the purchase;
If customer subscribed via one of the Omnisend Signup forms, added some products to cart, and didn't finish the purchase;
If the customer left the email address on the first step of the checkout (started guest checkout or created a store account) and didn't finish the purchase. In this scenario, the email addresses will be collected as non-subscribed;
If the customer left the email address on the second step of the checkout (Shipping information) and didn't finish the purchase. In this scenario, the email addresses will be collected as subscribed, unless the customer will check the 'Please do not send me emails' box.
If the customer visited your website after clicking the link in your Omnisend email campaign, added some products to the cart, and didn't finish the purchase.
Product/Website abandonment workflows
The CV3 integration supports both: Viewed product and Viewed page events. However, keep in mind that customer needs to have Omnisend cookies in his/her browser to allow Omnisend track his/her website live activity. There are 2 ways how customers can get those cookies:
Click the link in the Omnisend email that leads to your CV3 website;
Subscribe via one of the Omnisend Signup forms.
Note! Subscription via CV3 Signup forms doesn't insert cookies in customers' browsers.
Audience and Segmentation
Once your CV3 store is connected to Omnisend, the historical data isn't synced. It means that you won't see the contacts you've collected previously in your Omnisend Audience. Also, historical order data isn't synced, therefore segmentation based on Shopping behavior will not include the customers that have placed the orders before the integration has been enabled. However, customers that will place order(s) after the integration has been enabled, will appear in your Shopping behavior segments.
All other segmentation filters will work just fine with CV3 integration.
Is it possible to upload the contacts I've collected in my store before the integration has been enabled? Yes, it's possible. You need to export your contacts from your CV3 account first (make sure you're logged into your CV3 store before opening this link). Then proceed with importing the contacts, as it's explained in this article.