Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released every week.
In this article, you will find essential information about recent Omnisend releases to help you optimize your digital marketing even more!
Note: This article covers features and updates from 2021. The UI and functionality shown may no longer reflect the current Omnisend app. For the latest product updates, see our latest What's New articles.
SMS opt-in update
Shopify has released a new feature - SMS collection at checkout. Previously, it wasn't possible to collect SMS opt-ins in Shopify checkout by default, so Shopify merchants were looking for workarounds to collect SMS subscribers during checkout. You can now pass the phone numbers to Omnisend Audience with the correct subscription status.
SMS bounces
You can now track bounces for SMS subscribers alongside email bounces. Also, all bounced phone numbers will be unsubscribed. Check more about it here.
Sales tracking
With the release of iOS 15, Apple has changed the way open rate data is received on your emails by prefetching the tracking pixel in the Apple Mail App. It's vital to understand how open rate tracking will be changed with this release of the Apple Mail App. You can read more about all the features impacted by iOS 15 here. To adapt our sales tracking logic, we've released a feature that allows switching between attribution by opens and clicks. You can read more about attribution logic here.
Email builder
You can now redo/undo the changes you made in the new editor using the buttons in the top right corner. There are unlimited undo steps, so you can get to the beginning of designing with the possibility to start from scratch.
Note! Reloading the page restarts the feature, so undo history will be lost.
Sender's email verification
When you sign up on omnisend.com, and your registration email domain can also be used in Sender’s email (i.e., not mail.ru, yahoo.com, etc.), the registration email will be automatically added as your first sender’s email. Moreover, users who sign up through Shopify will receive an Account Confirmation email to the inbox they registered with. If the account gets verified, Omnisend will automatically add the account email as the first sender’s email.
Integrations
New integration with Wix. Customers can now connect their Wix website to Omnisend account. It enables the use of the data from the website, which unlocks order-based automations, order and product-based segmentation, and list growth.
New integration with CV3, a full-featured e-commerce platform and service company, which provides the platform, hosting, design, web development and marketing company for growing online businesses.