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What's new - September 2021

Learn what new features and improvements were introduced in September

Ira avatar
Written by Ira
Updated over a week ago

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released every week.

In this article, you will find essential information related to the recent releases that will help you optimize your digital marketing with Omnisend even more!


New Pricing

Omnisend is gradually moving to contact-based billing, with more features unlocked for each plan. Learn about the new pricing plans and the features different plans are offering here. You can always check price for your contact base with our pricing calculator.


  • You can now check email client report under Reports tab > Campaigns > View Report. This feature is directed towards the iOS privacy changes and will allow you to know which part of your audience is using Apple Mail client, therefore providing a better understanding of the possible impact of the iOS privacy changes on open rates.

  • Click rate logic has been updated to be more accurate. Click rate metrics will now use unique contact clicks when calculating and reporting click rate.

    For example, previously if one user clicked any link in your campaign 2 times, you would see 200% (2 clicks) click rate in the email report. Now, in case a single user clicks the same link multiple times only 1 click will be counted, which makes 100% click rate if email was sent to this user only.


We are glad to introduce our New Segmentation feature, which allows you to build more targeted segments based on filters our default segmentation lacks. Learn about new filters here. Moreover, now you are able to see Segmentation presets on your dashboard to automate the process of segment creation.


You can now set up an A/B Subject line, Sender's name, and Content test campaign with our new email builder. Test different versions of a single email to understand how minor changes can affect your marketing results.


  • Launched integration with ONE+. ONE+ is an app that integrates 18 powerful conversion & marketing tactics and allows you to pass your collected subscribers to Omnisend.

  • New integration with Attentive. Attentive is an app that provides text message marketing solution. By integrating Attentive with Omnisend, you will be able to sync your Attentive subscribers to your Omnisend audience.

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