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Discount Item on Different Ecommerce Platforms
Discount Item on Different Ecommerce Platforms

Learn about discount, how to set it up and use in your campaigns and automations

Ira avatar
Written by Ira
Updated over a week ago

Omnisend offers various ways to provide discounts to your customers. The discount Item is definitely the most friendly option, but its functionality depends on the eCommerce platform that you use:

  • An auto-generated discount code from Shopify, Bigcommerce, and WooCommerce is created automatically with the help of the Discount.

๐Ÿ’กIf your store is on Shopify or BigCommerce, jump to the dedicated article. If your store is on WooCommerce, continue reading here.

  • A fixed discount code is created manually in your store eCommerce platforms admin and inserted into the Discount block manually.


Discount item setup

To add a Discount to your email, select Quick add on the left-hand sidebar โ†’ Drag and Drop Discount to email content.

Once you add the Discount to the Email message content and click on it, you will see two tabs with different settings.

Discount code

The discount code should be created manually for eCommerce platforms other than Shopify, BigCommerce, and WooCommerce. It would be best to generate the discount in your store admin before adding it to this Item.

The settings defining the products to which this discount can be applied or the maximum number of redemptions should be set in your store admin.

Along with the Discount code, you will be able to enable Gmail annotations and define the primary colors of the Item, including Text color, Border color, and background color.


Gmail Annotations are a feature specifically designed for promotional emails. They allow you to include additional information about your promotions. This additional information is displayed in the recipient's inbox, making your email more noticeable.

Here's what it looks like in your customers' inboxes.

Tip๐Ÿ’ก To access more color options, click on the + sign. You can type in the hex color code and select any color you like using the color picker.


In the Layout tab, you may define the design of the Discount. Explore all the options, as you can change the layout background color, paddings, alignment, and visibility settings.

If you want to show a discount on either Desktop or Mobile devices, scroll down to Display settings -> Choose which devices should show a discount item. You can show it to:

  • all devices;

  • mobile devices only;

  • desktop devices only.

Once you finalize editing your discount Item, it will automatically save all the changes ๐Ÿš€

Discount code is an excellent way of grabbing the attention of new customers, and at the same time, it is a perfect way of showing appreciation to returning and long-time customers. It is now a lot easier to share discounts with your customers. Just add a Discount to your message and send it their way!

Linking Discount item

You can add a button with a link to the Link input field and re-direct your customers to the specified page of your store after clicking on the Redeem button.

It may be a home page, a link to a specific collection, or even a personalized link to the cart with the products your customer abandoned (valid for Abandoned Cart automation only).


Can I offer a unique discount for my customers?

The only solution to this issue is to upload the discount codes as custom properties to your customers' profiles. In that case, you could add the discount codes to your Email Campaigns with a personalization option.

How can I restrict the discount to one use per customer?

We recommend checking if your store platform offers one use per email address restriction.

If you have any questions or need assistance, do not hesitate to contact our support team at [email protected].

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