Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.
In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!
Reminders
Ready to unleash the power of personalization for your business? Learn the basics of customer segmentation and take your audience targeting to the next level! Join us and our special guest Aleksej, Omnisend Expert and Founder at Click Thru Agency, on April 12th, 2023, at 10:00AM ET / 3:00PM GMT+1.
We’ll dive into the builder and show you how to use customer segmentation to drive better engagement and sales.👇
Learn, grow, and excel in marketing with our team's continuous learning resources—access industry insights from leaders, practical tips and techniques, and innovative solutions to marketing challenges. Explore our library of past workshops and events recordings curated to expand your marketing skills and knowledge.
Automations
Show items that are out of stock for the Product Recommender and the Abandoned Products items.
New triggers: Message sent, Message delivery failed, and Message marked as spam. Please take a look at the guide we've included below to learn how you can use these triggers for your store.
Audience
Contact Profile & Segmentation Updates
Based on the new triggers added, you can now also use these events in segmentation and see them on the contact profiles of your customers.
see which messages were marked as spam by a specific contact on that contact's profile page;
see which messages failed to deliver to a specific contact on the contact's profile page, as well as what was the failure reason;
segment contacts based on activities and all of their available properties.
Deliverability
Effective April 1, 2023, the industry's toll-free aggregator is implementing new limits to messaging traffic for restricted and pending toll-free numbers. Messaging that exceeds a limit will return Error Code. The new limits are as follows:
Restricted* numbers:
Daily Limit: 500 messages per day (resets at 12:00 am PT daily);
Weekly Limit: 1,000 messages per week (resets Sunday 12:00 am PT);
Monthly Limit: 2,000 messages per month (Month refers specifically to a calendar month).
*The restricted number is the number that has either 1) not submitted a verification request or 2) has had their application denied.
Pending* numbers:
Daily Limit: 2,000 messages per day (resets at 12:00 am PT daily);
Weekly Limit: 6,000 messages per week (resets Sunday 12:00 am PT);
Monthly Limit: 10,000 messages per month (Month refers specifically to a calendar month).
*The pending number is the number that has submitted a Toll-Free verification application and is awaiting a response from the Toll-Free Aggregator.
As we enter the new season, it's a great time to clean up our surroundings and email lists. The best way to clean your list is to remove invalid or inactive email addresses.
This will help your email marketing work more effectively and ensure the right people get your messages. So, use the change of seasons to clean up your email list and make your digital life easier.
Integrations
Subscriptions by Loop. A complete subscription solution built with direct insights from the DTC community. Create the best subscription experience for your brand with a well-designed & fast-loading subscription widget, add TikTok/IG videos in your exit surveys, and automate/personalize discounts, rewards, trials & gifts on X orders. Get free white-glove migration from any subscription app with account management & support (including phone, email & slack).
This app is in our App Store; Read more in the dedicated guide;
Have any other questions? We are here for you at [email protected].
