What's New - May 2023

Learn about our newest features and improvements

Ira avatar
Written by Ira
Updated this week

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!

Reminders

  • Upcoming Workshop Alert 🤩 How SMS Can Be Your Secret Weapon. May 17th, 2023, 10:00 AM ET / 3:00 PM GMT+1.

  • If you want to improve your email marketing efforts, make sure to check out our special collection of workshops, FAQ docs, and more. Our workshops cover various topics, providing valuable insights and actionable strategies that can help take your marketing efforts to the next level.

    Whether you're just starting out with marketing or are looking to refine your existing strategy, these workshops can provide you with the knowledge and tools you need to succeed.

  • Expert Newsletter Review. Do you want an expert to review your emails? We’re launching a brand new YouTube series to review our favorite newsletters and provide expert feedback.

Email Builder

  • Now, when you navigate to our template library or saved templates section, you can see a preview of each template before you select it. This lets you quickly browse our collection and get a sense of the different styles and layouts available.

  • Exciting news! We've just added nine brand new Mother's Day templates to our Email Builder templates library, just in time for the upcoming holiday. These templates are designed to help you create beautiful and engaging emails that celebrate the special moms in your subscribers' lives 👩‍🍼

Form Builder

Multi-step forms are an effective way to collect more information about your subscribers without overwhelming them. By breaking down a sign-up form into multiple steps, you can increase conversion rates and gather more valuable data about your audience.

  • One of the benefits of our multi-step forms is that they automatically save email information even if only one step is completed. This helps reduce the friction of filling out a form and can lead to more sign-ups overall.

  • Keeping the second step brief is essential to avoid overwhelming your customers. Consider only asking for the most crucial information in the second step, such as phone number or name.

  • To get started quickly, we offer pre-made templates that you can easily customize to suit your needs. This saves time and effort while still allowing you to create a professional-looking form that captures the data you need.

  • Mother's Day is around the corner. Make sure to take advantage of this opportunity to create a memorable Mother's Day signup form that your subscribers will love. Try out our new templates today!

  • Check out our new guide today🎉 This guide covers different ways to collect subscribers, including popups, embedded forms, and landing pages. It also includes valuable tips on how to customize forms to match your brand's style and improve the quality of your subscriber list. Whether you're new to email marketing or looking to refine your strategy, our guide offers detailed setup guides for each form type.

Automations

Dynamic content is a powerful tool for creating highly personalized and engaging emails for your customers. Using it, you can easily tailor the layout of your emails based on the data provided by your customers' actions.

Event properties allow you to include specific information about the events that triggered the email, such as product details or purchase history. This information can help make your emails more relevant and engaging to your customers.

Reports

  • We're excited to introduce our updated Clickmap and other essential features to help you gain deeper insights into your email campaigns.

One of the key new features is the Click Summary report, which provides detailed metrics on your campaign's click rate, number of emails sent, and number of contacts who clicked. Link Activity report allows for more accessible analysis and comparison of all the tracked links in the email. This report lets you quickly see which links generate the most clicks and which may need additional attention.

  • New features have been added to the Email List Cleaning, which will help make it even more flexible and powerful.

One of the key new features is the ability to clean specific segments or segments instead of the complete list. This means you can now target your list cleaning efforts more precisely and avoid removing contacts that may still be valuable to your business.

In addition to this, we've also introduced the ability to unsubscribe poor-quality contacts automatically. This feature uses advanced algorithms to identify contacts that are not engaging with your emails or may be causing issues with deliverability and automatically removes them from your list.

Integrations

  • Tidio. Live Chat & Chatbots. Tidio is a customer experience platform that enables online stores to provide excellent customer service and turn passive visitors into active buyers. It has ready-to-use sales and support chatbots that increase revenue and immediately answer the most common questions of your customers. Managing all your customer messages in one place makes Tidio a simple yet strong helpdesk solution for your team.

    This app is in our App Store; Read more in the dedicated guide;

  • Quizify ‑ Quiz Builder. Quizify is a web-powered quiz builder that allows ecommerce stores to deliver personalized product recommendations to their customers. With Quizify, stores can now easily build customized and interactive quizzes for their customers. Often, customers leave the store without a purchase because they simply cannot settle on the right product. With it, you can now find the best match for your customer. We have seen a whooping 10x higher conversion rate in users who take the quiz than non-takers.
    This app is in our App Store; Read more in the dedicated guide;

  • Argoid. Argoid enables Amazon-like AI-driven product recommendation and Google-like contextual and personalization product search for E-commerce brands.

    Merchants using Argoid have seen a 20%-30% uplift in on-site conversions within the first month of onboarding, a 480% uplift in Email conversions, and a 30% reduction in bounce rates.

    This app is in our App Store; Read more in the dedicated guide.

Have any other questions? We are here for you at [email protected].

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