What's New - February 2024
Ira avatar
Written by Ira
Updated this week

Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!


Marketing Playbook

We recently launched the Marketing Playbook, a merchant-to-merchant strategy exchange for Standard plan subscribers and above. Get ready for bi-weekly newsletters with proven strategies, step-by-step guides, and campaigns for mastering email or SMS marketing. Keep an eye on your inbox for exclusive access details.

πŸ” And for those on free plans, intrigued by what you're hearing, now's the perfect time to upgrade. Trust us, it's an opportunity you don't want to miss!

Password is only sent to Omnisend customers on paid plans. If you have not received the password, please contact us at [email protected].


You may already know that major email service providers, including Gmail, Yahoo, and AOL, have implemented changes starting February 2024 to enhance email security, reduce spam, and improve user experience.

These changes impact all users, especially those sending over 5,000 messages from a single sender domain to one email service provider in one day.

Omnisend is dedicated to ensuring a smooth and efficient transition for you. We have extensively upgraded our platform to guarantee you are fully covered for the change. Please watch the video below to check if you have completed all the necessary steps required from your end.

Toll-Free Numbers

Please note that sending messages from numbers in the "in progress" state is no longer possible. Only verified numbers can send messages to the US.

Email Builder

New Image Layout

We've introduced a new layout for the image gallery to cover all variations of big image positions: left, middle, and right.

Social Media Icons

Great news! We've lifted restrictions on adding social media icons. You can now add as many as you want to. Just a heads up, each row can hold 5.

Letter Spacing

Previously, the letter spacing feature was only available for text blocks. Now, it can be used for editor button settings as well.

Items and Layouts Search

You can now easily search for saved items and layouts from the Email Builder library.


New Display Option

We have recently improved our forms targeting feature for mobile devices. From now on, our Exit Intent targeting will not only work on desktop devices but also mobile devices. This targeting is based on scroll speed, which means that when users are scrolling up the page quickly, we will display forms specifically targeted for "Exit Intent."

Flyout Forms

We have recently introduced a new display type for forms called Flyout. This type of display allows you to use all the same familiar behavior settings as our popup type. However, instead of suddenly appearing on the screen and interrupting user activity, the flyout form slides in gracefully from outside the screen.

It stays visible as you navigate the page, making the background clickable and fully interactive. Users can complete their tasks and interact with the form at their convenience.

Wheel of Fortune Update

We have just released an update to the Wheel of Fortune block. Before this update, all our templates used default placeholders (xxxx-xxx) for discount codes. You were required to replace these placeholders with real discount codes, but enabling the form without doing that was possible. With the new update, enabling the form without adding real codes is impossible, so you will always take advantage of this step now.


We've made some exciting updates to our platform! The Segments page has been moved to the new UI. We've also introduced a new contacts sync from segment to Facebook & Google audiences flow.

Other changes include an additional notification when attempting to delete a segment used in automations and a cleaner interface with hidden Facebook and Google icons. Initiate and manage audience sync through the actions dropdown.

New Prebuilt Segment

This segment includes contacts who subscribed earlier but haven't engaged with your messages. Please note that this segment is being rolled out in batches. If you don't see it in your account yet, it will be added in the near future.

Upgraded Customer Breakdown

Our lifecycle stage map just got a significant upgrade - it's now interactive. As a user, you can simply hover over a specific lifecycle stage, and two buttons will appear: "View Contacts" and "Retention Tactics." These new features will help you better understand your customer's journey and provide you with the necessary tools to retain them.


  • The added product-to-cart event was introduced for Wix customers. This not only enables you to use the Cart Abandonment workflow but also the Checkout Abandonment workflow, resulting in a higher chance of recovering abandoned carts and generating more orders.

  • Nector. Easily create loyalty, reviews, and rewards programs to make your customers feel appreciated and valued.

    Read more in the dedicated guide;

  • MailBandit AI A/B Testing. Use AI to automate your email A/B testing journey today with instant results. MailBandit provides the ultimate solution for effortlessly optimizing variations of your email campaigns. Say goodbye to complex graphs and time-consuming processes, and let MailBandit do all the hard work for you.

    Read more in the dedicated guide;

  • Pabbly Connect. Pabbly Connect is the integration software to pass data between different business tools and services. Pabbly Connect is an integration platform through which you can connect different applications within a few clicks. It has more than 1000+ apps.

    Read more in the dedicated guide;

  • Omnisend for Gravity Forms Add-On by Omnisend. Gravity Forms helps you use your data for good. Create custom web forms to capture leads, collect payments, automate workflows, and build your business online.

    Read more in the dedicated guide;

  • Omnisend for Formidable Forms Add-On. The Omnisend for Formidable Forms Add-On connects Formidable Forms to Omnisend, automatically sending form data and contact information to Omnisend. This makes it simple to segment your contacts and send them personalized emails.

    Read more in the dedicated guide.

Have any other questions? We are here for you at [email protected] 24/7.

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