Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!

We recently launched the Marketing Playbook, a merchant-to-merchant strategy exchange for Standard plan subscribers and above. Get ready for bi-weekly newsletters with proven strategies, step-by-step guides, and campaigns for mastering email or SMS marketing. Keep an eye on your inbox for exclusive access details.

🔐 And for those on free plans, intrigued by what you're hearing, now's the perfect time to upgrade. Trust us, it's an opportunity you don't want to miss!

You may already know that major email service providers, including Gmail, Yahoo, and AOL, have implemented changes starting February 2024 to enhance email security, reduce spam, and improve user experience.

These changes impact all users, especially those sending over 5,000 messages from a single sender domain to one email service provider in one day.

Omnisend is dedicated to ensuring a smooth and efficient transition for you. We have extensively upgraded our platform to guarantee you are fully covered for the change. Please watch the video below to check if you have completed all the necessary steps required from your end.

Please note that sending messages from numbers in the "in progress" state is no longer possible. Only verified numbers can send messages to the US.

We've introduced a new layout for the image gallery to cover all variations of big image positions: left, middle, and right.

Great news! We've lifted restrictions on adding social media icons. You can now add as many as you want to. Just a heads up, each row can hold 5.

Previously, the letter spacing feature was only available for text blocks. Now, it can be used for editor button settings as well.

You can now easily search for saved items and layouts from the Email Builder library.

We have recently improved our forms targeting feature for mobile devices. From now on, our Exit Intent targeting will not only work on desktop devices but also mobile devices. This targeting is based on scroll speed, which means that when users are scrolling up the page quickly, we will display forms specifically targeted for "Exit Intent."

We have recently introduced a new display type for forms called Flyout. This type of display allows you to use all the same familiar behavior settings as our popup type. However, instead of suddenly appearing on the screen and interrupting user activity, the flyout form slides in gracefully from outside the screen.

It stays visible as you navigate the page, making the background clickable and fully interactive. Users can complete their tasks and interact with the form at their convenience.

We have just released an update to the Wheel of Fortune block. Before this update, all our templates used default placeholders (xxxx-xxx) for discount codes. You were required to replace these placeholders with real discount codes, but enabling the form without doing that was possible. With the new update, enabling the form without adding real codes is impossible, so you will always take advantage of this step now.

We've made some exciting updates to our platform! The Segments page has been moved to the new UI. We've also introduced a new contacts sync from segment to Facebook & Google audiences flow.

Other changes include an additional notification when attempting to delete a segment used in automations and a cleaner interface with hidden Facebook and Google icons. Initiate and manage audience sync through the actions dropdown.

This segment includes contacts who subscribed earlier but haven't engaged with your messages. Please note that this segment is being rolled out in batches. If you don't see it in your account yet, it will be added in the near future.

Our lifecycle stage map just got a significant upgrade - it's now interactive. As a user, you can simply hover over a specific lifecycle stage, and two buttons will appear: "View Contacts" and "Retention Tactics." These new features will help you better understand your customer's journey and provide you with the necessary tools to retain them.

Have any other questions? We are here for you at [email protected] 24/7.