Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!

Omnisend Academy

10 Tips to Improve Email Deliverability After iOS 15 video. In this video, our Sr. Ecommerce Specialist, Greg, shares 10 quick ways to ensure your list stays clean and active to maintain or improve your email deliverability after iOS 15.

New Email Builder

  • Add videos to your emails with the new Email Builder 🎥. To add a Video to your email, you first need to add a Layout, one column, for example, and then select Video from the Quick-add menu and add it to the layout. We will automatically convert it to the thumbnail and will even generate a GIF cover for YouTube videos.

  • Reorder products quickly in the product list. There's no longer a need to reselect items in a particular order and struggle with reapplying designs - just simply move products in the list to reorder them.

  • Reorder images and items within the layout. Drag&drop the item where you'd like to place it within the layout.

  • All your saved blocks in the classic Email Builder can now be found as Saved layouts in the new Email Builder.

  • New text editing menu where all the styling options are stored in one place.

  • Edit images inside the new Email Builder when your current image is missing something or needs a little touch-up. Read more in the dedicated guide.

Segmentation

  • Now you can copy & paste a set of rules within the segment and easily combine similar groups into one segment. This will ease the process of creating segments where you need to use the same rule but with different values.

  • Building segments helper. Now you will see a generated suggestion that goes with your chosen event. This helps to build better segments in a shorter time.

Deliverability

All users must have their phone numbers verified to keep sending SMS messages to the US market according to new marketing regulations. Therefore, we are introducing the productized solution of a Toll-free number verification, which can be found in Store settings → SMS. Read more in the dedicated guide.

Forms

  • Start collecting more information with the dropdown and other fields. Now it's possible to collect any user data you want. Choose any field you wish to (dropdown, date, or input field) →map it to the custom property → name, and options the customer can choose from. This data will be added to the customer profile and can later be used for automations.

  • Collect gender and country data with a dropdown field.

  • Make a copy of the form in the New Form Builder. Don't be shy to try!

  • Brand new templates are ready for Back-to-school. They can be found under "Promote special offers."

  • Branded Forms are now available for two Popup templates: Email Capture and Welcome Discount. Head to your store settings to set up ‘Brand Assets.’ Then, click the ‘Forms’ tab and ‘Create Form.’ Under ‘Style,’ click the box for ‘Branded Forms’, and the newly branded, available templates will appear.

Integrations

  • Supermetrics. This app lets you move your Omnisend data to your go-to reporting, analytics, and storage platform — a BI tool, a spreadsheet, a data visualization tool, a data lake, or a data warehouse.

    This app is in our App Store; Read more in the dedicated guide;

  • Webplanex Cashback Rewards. It offers a unique way to engage and encourage customers for more purchases. Set Cash Back rewards campaign for Products purchase, Particular Collection products, Based on Total Purchase value, Upon store signup, Reward Shipping Charges, Facebook Share, Instagram Follow, Twitter Retweet, Referrals reward, VIP customer rewards.

    This app is in our App Store; Read more in the dedicated guide;

  • Back In Stock - Restock Alerts. Back In Stock notifications on Email, SMS, Push & Messenger.
    This app is in our App Store; Read more in the dedicated guide;

  • Zipify Pages. Build High-Converting Sales Funnels, Product & Landing Pages.
    This app is in our App Store; Read more in the dedicated guide;

  • Owids. Powerful widgets that help grow your business, optimize your website conversion rates and increase visitor engagement in no time. Works on any platform, no coding skills required.

    This app is in our App Store; Read more in the dedicated guide;

  • Glew.io. Business intelligence, built for E-commerce. Stop wasting time aggregating data and spend more time driving revenue.

    This app is in our App Store; Read more in the dedicated guide;

  • Quizell. Increase sales and engagement, generate more leads, decrease returns, and maximize customer satisfaction with the data collected from your quizzes.

    This app is in our App Store; Read more in the dedicated guide;

  • Lootly. All-in-One Loyalty, Referrals, and Affiliate Marketing for growing brands. Update your contacts with loyalty data such as points, VIPs & birthdays.

    This app is in our App Store; Read more in the dedicated guide;

  • Quiz Kit. Personalized Ecommerce through interactive & shoppable quizzes
    This app is in our App Store; Read more in the dedicated guide.

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