Here at Omnisend, our Teams develop the product regularly, and new features and improvements are released weekly.

In this article, you will find essential information related to the recent releases that will help you optimize your marketing with Omnisend even more!

1. Freedom to create event

2. Omnisend Academy

3. New Email Builder

4. Segmentation

5. New Forms Builder

6. Deliverability

7. Store Settings

8. Integrations

Freedom to Create

We've been giving you hints for a while, but now is the right time! We can't wait to show you the new features in Omnisend! 🎉

You'll have more #FreedomToCreate, which you'll love. Find out what new and fun things are waiting for you.

Omnisend Academy

In our latest video, we'll look at the five things merchants need to know about using Omnisend with Shopify. Here are "5 Things You Need to Know if You Are Using Omnisend with Shopify"

In this video, we compare Omnisend and Mailchimp platforms, showcase their strengths and weaknesses, and analyze which fits better for specific businesses.

New Email Builder

  • Use our new way of picking products you want to add to your newsletter directly from your website. Everything, the product's image, description, price, and link to the product, can be passed automatically.

  • Copy saved templates between brands for emails designed with the new Email Builder. This feature will save you a lot of time when you need the same template layout and design you created in one account to use in another.

Segmentation

  • The unsubscribe reason filter was added to the new Segmentation for you to understand better where the unsubscribed contacts are coming from.

  • The consent filter was added to the new Segmentation for you to create segments based on gathered TCPA or GDPR records.

  • The "Is Not" operator is now available with a Subscription filter in the new Segmentation.

  • Product SKUs and the number of ordered product filters are now available in the new Segmentation. You can find them under the "paid for order" filter.

Audience

Now you can import a file with 200 columns of customer data. This will make importing your data to Omnisend even more seamless.

Forms

  • We've added the "View in new builder" button to your forms built with classic Builder. Clicking on this button will open a form in the new Form Builder. The form will have the same settings, targeting, and visibility as in the classic Form Builder, the overall design of the form will also be very close to the original one. This way, you can review and enable your form in the new Form Builder with minimum effort.

  • Welcome our new form - Teaser. This type of form is less intrusive than popups but still stands out because it appears around the edge of the page rather than in the center. Visitors can usually continue browsing without interacting with or closing the form.

  • Notify your customers if they are already subscribed to the contact list by using Subscribed message. This message will be shown to all customers who are trying to subscribe using this form, but they are already present in your Omnisend Audience.

Deliverability

According to the new CTIA regulations, transitional messages like Order, Shipping, and Cancellation Confirmations are not and will not be delivered to the US market. Therefore, these messages can only be sent to subscribed contacts in your Audience. The table below will give you a better understanding of which SMS types can be sent to your contacts:

Store settings

  • We have updated the Switch store view so that all your stores are sorted alphabetically. You will see the store you are currently connected to, your accessible accounts (if you have more than 1), and your roles.

  • If you have an Omnisend account connected to an email registered with Google, you can access that account using your Google account now.

Integrations

  • Lootly. All-in-One Loyalty, Referrals and Affiliate Marketing for growing brands. Update your contacts with loyalty data such as points, VIP & birthday
    This app is in our App Store; Read more in the dedicated guide;
    App Market; Support Guide; Partner page;

  • Quiz Kit. Personalized Ecommerce through interactive & shoppable quizzes.

    This app is in our App Store; Read more in the dedicated guide;

  • EComposer. Page Builder. Drag. Drop. Build beautiful stores. Connect to collect subscribers via Inline form at any position on your pages.

    This app is in our App Store; Read more in the dedicated guide;

  • Pify Form Builder. Powerful Form Builder to quickly build your custom form.

    This app is in our App Store; Read more in the dedicated guide;

  • Pie Connect. Automate your Repetitive task from more than 350+ Apps. Use this automation process which acts as the middle layer between two applications, to transfer data seamlessly.

    This app is in our App Store; Read more in the dedicated guide;

  • PostPilot. Postcard Marketing Automation. Send Profitable Postcard Campaigns as Easily as Email
    This app is in our App Store; Read more in the dedicated guide;

  • TrackingMore. This app provides shipment tracking and proactive delivery updates. Simple yet functional integration to create tracking links in the email.
    This app is in our App Store; Read more in the dedicated guide;

  • SmashPops. Capture email leads with exciting wheel & gamified popups.
    This app is in our App Store; Read more in the dedicated guide;

  • WeSupply. Package Tracking, Returns Center, Shipment Notifications & Estimated Delivery Date connects you with 1000+ couriers worldwide.

    This app is in our App Store; Read more in the dedicated guide;

  • Audmate. Loyalty, Rewards & Referrals. Boost customer engagement with gamification add-on into reward.
    This app is in our App Store; Read more in the dedicated guide.

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